题目
题型：不详难度：来源：
Third-generation mobile phones, known as 3G, are the next big step for the telecom industry. Data speed in 3G networks is much quicker than that in present technology. This means users can have high-speed Internet access and enjoy video and CD-quality music on their phones.
“Mobile data is not a dream; it’s not an option but a requirement,” said Len Lauer, head of a US communications company, Sprint PCS, at a 3G conference in Bangkok earlier this month.
With 3G, you can forget about text messages telling you yesterday’s news; a 3G phone can receive video news programs, updated four times a day. Internet access will also be much quicker, making it easier to surf the Web on your phone than on your computer at home.
Face-to-face video calls
Don’t worry about getting lost. 3G phones offer map services so you can find a new restaurant just by pressing a few keys on your handset.
However, the most impressive part of 3G technology is video calling. With live two-way video communication, you can have face-to-face talks with friends and family on your mobile phone.
Many European countries have already launched the service. In May 2000 the US Government issued five license to run 3G wireless services, while the first 3G phones arrived in Italy in March this year.
International telecom companies can’t wait to sell 3G in China, the world’s largest mobile telecommunications market. But they will have to be patient. At the moment, China is busy testing its 3G-based technologies, networks and services. This will be followed by a trial period before the phones can finally hit the shops.
“We need to create a pool of 3G customers before the large-scale commercial launch of the service,” said Fan Yunjun, marketing manager for Beijing Mobile. “We expect that the 3G licenses will be issued late next year.”
| Third-generation mobile phones (3G mobile phones) | |
| 小题1: ______________ | a. Data speed: 小题2: ______________ than present technology b. Video and 小题3: _____ music c. Video news programs: 小题4:________ four times a day d. Internet access: quicker and 小题5:__________ |
| Impressive 小题6:______ | a. Offer map services, helping you find your way b. Provide two-way video小题7:____________ |
| 3G phones in China | a. China is busy 小题8:________ its 3G-based technologies, networks and services. b. 3G phones should be 小题9:_____out before being put into market. c. 3G phones are 小题10:______ to be seen late next year. |
答案
小题1:Advantages/ Benefits
小题2:quicker
小题3:CD-quality
小题4:updated
小题5:easier
小题6:functions
小题7:communication
小题8:testing
小题9:tried tested
小题10:expected
解析
小题1:归纳总结题。本行都是3G的优点。
小题2:原词再现。根据第一段第二行。
小题3:原词再现。根据第一段第三行。
小题4:原词再现。根据第三段第二行。
小题5:原词再现。根据第三段第三行。
小题6:归纳总结。本行关于3G的功能。
小题7:原词再现。根据第五段第二行。
小题8:原词再现。根据倒数第二段第三行。
小题9:同义词组转换。根据倒数第二段. This will be followed by a trial period
小题10:句型转换。根据最后一段We expect that the 3G licenses will be issued late next year.由主动形式变成被动形式。
核心考点
试题【 阅读下面短文，根据所读内容在表格中的空白处填入恰当的单词。注意：每个空格只填一个单词。Third-generation mobile phones, know】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
For five days, Edmonton’s Downtown Park is transformed into one huge stage where artists are able to share their talents, and where people are able to celebrate and enjoy themselves .Since is beginning in 1980,the Edmonton Folk Music Festival has been commemorating(念）the ture feeling of what folk music is all about and that"s the traditional togetherness(友爱）that is felt when people gather to share stories and feelings through song.
This year will be the sixth year when volunteer Riedel will be offering up her time to the festival. "People coming off a busy spring and summer have a moment of relaxation ," Riedel said. "It"s really east to relax, and it"s great seeing family and friends have fun together." These families and friends come from all different kinds of musical tastes. People who take pleasure in Blues are there, so are people who love Bluegrass. This festival does its best to develop everyone"s musical interests.
With so many years of expenence .the festival has become a well-oiled machine, and does whatever it can to make attendees feel as possible. There are free water stations throughout the venue(举办地）for people to fill up their travel cups. When people buy food, reusable ashes are given a $2 plate fee, but that is returned when the plate is brought back.
The festival has completely sold out of tickets, and in record time. But with big names such as Van Morrison and Jakob Dylan, it’s easy to see how that was going to happen. There is no parking area during the festival, so using the Park & Ride system or Edmonton Transit is highly recommended. A bike lock-up area is provided and will be available Thursday until Sunday one hour before the gates open until 45 minutes after the gates close.
The Edmonton Folk Music Festival begins on Wednesday, Aug.4 with Van Morrison playing the special donation fund （基金）concert, and will finish up on Sunday, Aug.8.
小题1:The Edmonton Folk Music Festival is held mainly to ___________.
| A．gather people with different musical tastes |
| B．remind people of the real sense of folk music |
| C．exhibitive good voices of great talents in folk music |
| D．collect old stories of folk music |
| A．Riedel has volunteered for the festival for at least 5years. |
| B．It’s hard for people to appreciate Blues. |
| C．It costs people a little to fill up their cups from water stations. |
| D．People have to pay ﹩2 for a plate of food. |
| A．people can get tickets easily for the festival |
| B．the Edmonton Folk Music Festival is highly recommended. |
| C．driving one’s own car to the festival is highly recommended |
| D．bikes are available at the festival from Wednesday to Sunday |
| A．Folk Music of Blues |
| B．One Festival Family Gathering |
| C．Festival for family Gathering |
| D．Edmonton’s Downtown Park |
One evening in February 2007, a student named Paula Ceely brought her car to a stop on a remote road in Wales. She got out to open a metal gate that blocked her path. That"s when she heard the whistle sounded by the driver of a train. Her Renault Clio was parked across a railway line. Seconds later, she watched the train drag her car almost a kilometre down the railway tracks.
Ceely"s near miss made the news because she blamed it on her GPS (导航仪). She had never driven the route before. It was dark and raining heavily. Ceely was relying on her GPS, but it made no mention of the crossing. "I put my complete trust in the device and it led me right into the path of a speeding train." she told the BBC.
Who is to blame here? Rick Stevenson, who tells Ceely"s story in his book When Machines Fail Us, points the finger at the limitations of technology. We put our faith in digital devices, he says, but our digital helpers are too often not up to the job. They are filled with small problems. And it"s not just GPS devices: Stevenson takes us on a tour of digital disasters involving everything from mobile phones to wireless keyboards.
The problem with his argument in the book is that it"s not clear why he only focuses on digital technology, while there may be a number of other possible causes. A map-maker might have left the crossing off a paper map. Maybe we should blame Ceely for not paying attention. Perhaps the railway authorities are at fault for poor signalling system. Or maybe someone has studied the relative dangers and worked out that there really is something specific wrong with the GPS equipment. But Stevenson doesn"t say.
It"s a problem that runs through the book. In a section on cars, Stevenson gives an account of the advanced techniques that criminals use to defeat computer-based locking systems for cars. He offers two independent sets of figures on car theft; both show a small rise in some parts of the country. He says that once again not all new locks have proved reliable. Perhaps, but maybe it"s also due to the shortage of policemen on the streets. Or changing social circumstances. Or some combination of these factors.
The game between humans and their smart devices is amusing and complex. It is shaped by economics and psychology and the cultures we live in. Somewhere in the mix of those forces there may be a way for a wiser use of technology.
If there is such a way, it should involve more than just an awareness of the shortcomings of our machines. After all, we have lived with them for thousands of years. They have probably been fooling us for just as long.
小题1:What did Paula Ceely think was the cause of her accident?
| A．She was not familiar with the road. |
| B．It was dark and raining heavily then. |
| C．The railway workers failed to give the signal. |
| D．Her GPS device didn"t tell her about the crossing. |
| A．close hit | B．heavy loss |
| C．narrow escape | D．big mistake |
| A．Modern technology is what we can"t live without. |
| B．Digital technology often falls short of our expectation. |
| C．Digital devices are more reliable than they used to be. |
| D．GPS error is not the only cause for Ceely"s accident. |
| A．one-sided | B．reasonable | C．puzzling | D．well-based |
| A．The major causes of traffic accidents and car thefts. |
| B．The relationship between human and technology. |
| C．The shortcomings of digital devices we use. |
| D．The human unawareness of technical problems. |
In the more and more competitive service industry, it is no longer enough to promise customer satisfaction. Today, customer "delight" is what companies are trying to achieve in order to keep and increase market share.
It is accepted in the marketing industry, and confirmed by a number of researchers, that customers receiving good service will promote business by telling up to 12 other people; those treated badly tell tales of woe to up to 20 people. Interestingly, 80 percent of people who feel their complaints are handled fairly will stay loyal.
New challenges for customer care have come when people can obtain goods and services through telephone call centers and the Internet. For example, many companies now have to invest (投资) a lot of money in information technology and staff training in order to cope with the "phone rage" -- caused by delays in answering calls, being cut off in mid-conversation or left waiting for long periods.
"Many people do not like talking to machines," says Dr. Storey, Senior Lecturer in Marketing at City University Business School. "Banks, for example, encourage staff at call centers to use customer data to establish instant and good relationship with them. The aim is to make the customer feel they know you and that you can trust them -- the sort of comfortable feelings people have during face-to-face chats with their local branch manager."
Recommended ways of creating customer delight include: under-promising and over-delivering (saying that a repair will be carried out within five hours, but getting it done within two) replacing a faulty product immediately; throwing in a gift voucher (购物礼券) as an unexpected "thank you" to regular customers; and always returning calls, even when they are complaints.
Aiming for customer delight is all very well, but if services do not reach the high level promised, disappointment or worse will be the result. This can be eased by offering an apology and an explanation of why the service did not meet usual standards with empathy (for example, "I know how you must feel"), and possible solutions (replacement, compensation or whatever fairness suggests best meets the case).
Airlines face some of the toughest challenges over customer care. Fierce competition has convinced them that delighting passengers is an important marketing tool, while there is great potential for customer anger over delays caused by weather, unclaimed luggage and technical problems.
For British Airways staff, a winning telephone style is considered vital in handling the large volume of calls about bookings and flight times. They are trained to answer quickly, with their names, job title and a "we are here to help" attitude. The company has invested heavily in information technology to make sure that information is available instantly on screen.
British Airways also says its customer care policies are applied within the company and staff are taught to regard each other as customers requiring the highest standards of service.
Customer care is obviously here to stay and it would be a foolish company that used slogans such as "we do as we please". On the other hand, the more customers are promised, the greater the risk of disappointment.
小题1:We can learn from Paragraph 2 that _______.
| A．complaining customers are hard to satisfy |
| B．unsatisfied customers receive better service |
| C．satisfied customers catch more attention |
| D．well-treated customers promote business |
| A．customers often use phones to express their anger |
| B．people still prefer to buy goods online |
| C．customer care becomes more demanding |
| D．customers rely on their phones to obtain services |
| A．Calling customers regular. |
| B．Giving a "thank you" note. |
| C．Delivering a quicker service. |
| D．Promising more gifts. |
| A．"I know how upset you must be." |
| B．"I appreciate your understanding." |
| C．"I"m sorry for the delay." |
| D．"I know it"s our fault." |
| A．their telephone style remains unchanged |
| B．they are more likely to meet with complaints |
| C．the services cost them a lot of money |
| D．the policies can be applied to their staff |
| A．Face-to-face service creates comfortable feelings among customers. |
| B．Companies that promise more will naturally attract more customers. |
| C．A company should promise less but do more in a competitive market. |
| D．Customer delight is more important for air lines then for banks. |
My father was Chief engineer of merchant ship, which was sunk in Word War II. The book Night of the U-boats told the story.
Memories
In September, 1940, my mother, sister and I went to Swansea, where my father"s ship was getting ready to sail. We brought him a family photograph to be kept with him at all times and keep him safe.
Then I remember my mother lying face down, sobbing. She had heard from a friend that the ship had been sunk by a torpedo (鱼雷).
I can remember the arrival of the telegram (电报), which in those days always brought had news. My grandmother opened it. It read, "Safe, Love Ted."
My most vivid memory is being woken and brought down to sit on my father"s knee, his arm in a bandage.
He was judged unfit to return to sea and took a shore job in Glasgow for the rest of the war. For as long as I can remember, he had a weak heart. Mother said it was caused by the torpedoes. He said it was because of the cigarettes. Whichever, he died suddenly in his early 50s.
Ten years later I read Night of the U-boats and was able to complete the story.
Torpedo
One torpedo struck the ship. Father was in the engine room, where the third engineer was killed. He shut down the engines to slow the ship making it easier for it to be abandoned.
By the time he got on deck (甲板) he was alone. Every lifeboat was gone except one which had stuck fast. When he tried to cut it free, it swung against the ship, injuring his hand and arm. He had no choice but to jump — still with the photograph in his pocket.
Three days later, he and other survivors were safe in Glasgow. All 23 with him signed the back of the photograph.
A Toast
In my room is the book and the photograph. Often, glass in hand, I have wondered how I would have dealt with an explosion, a sinking ship, a jump into a vast ocean and a wait for rescue? Lest（以免）we forget, I have some more whisky and toast the heroes of the war.
小题1:We can infer that the mother and children went to Swansea ________.
| A．to meet a friend |
| B．to see the father off |
| C．to take a family photo |
| D．to enjoy the sailing of the ship |
| A．he was still alive. |
| B．His knee was broken. |
| C．His ship had been sunk. |
| D．He had arrived in Glasgow. |
| A．weak heart |
| B．taking a shore job |
| C．failure to return to sea |
| D．injury caused by a torpedo |
| A．He lost his arm |
| B．He repaired the engines. |
| C．He managed to take a lifeboat. |
| D．He was the last to leave the ship. |
| A．A group of forgotten heroes |
| B．A book describing a terrifying battle. |
| C．A ship engineer"s wartime experience. |
| D．A merchant"s memories of a sea rescue. |
The common cold is the world’s most widespread illness, which is plagues(疫病) that flesh receives. The most widespread fallacy(谬误) of all is that colds are caused by cold. They are not. They are caused by viruses passing on from person to person. You catch a cold by coming into contact, directly or indirectly, with someone who already has one. If cold causes colds, it would be reasonable to expect the Eskimos to suffer from them forever. But they do not. And in isolated arctic regions explorers have reported being free from colds until coming into contact again with infected people from the outside world by way of packages and mail dropped from airplanes.
During the First World War soldiers who spent long periods in the trenches(战壕), cold and wet, showed no increased tendency to catch colds.
In the Second World War prisoners at the notorious Auschwitz concentration camp(奥斯维辛集中营), naked and starving, were astonished to find that they seldom had colds. At the Common Cold Research Unit in England, volunteers took part in Experiments in which they gave themselves to the discomforts of being cold and wet for long stretches of time. After taking hot baths, they put on bathing suits, allowed themselves to be with cold water, and then stood about dripping wet in drafty room. Some wore wet socks all day while others exercised in the rain until close to exhaustion. Not one of the volunteers came down with a cold unless a cold virus was actually dropped in his nose.
If, then, cold and wet have nothing to do with catching colds, why are they more frequent in the winter？Despite the most pains-taking research, no one has yet found the answer. One explanation offered by scientists is that people tend to stay together indoors more in cold weather than at other times, and this makes it easier for cold viruses to be passed on.
No one has yet found a cure for the cold. There are drugs and pain suppressors(止痛片) such as aspirin, but all they do is relieve the symptoms.
小题1:The writer offered _______ examples to support his argument.
| A．4 | B．5 | C．6 | D．3 |
| A．The Eskimos do not suffer from colds all the time. |
| B．Colds are not caused by cold. |
| C．People suffer from colds just because they like to stay indoors. |
| D．A person may catch a cold by touching someone who already has one. |
| A．they are working in the isolated arctic regions |
| B．they are writing reports in terribly cold weather |
| C．they are free from work in the isolated arctic regions |
| D．they are coming into touch again with the outside world |
| A．suffered a lot | B．never caught colds |
| C．often caught colds | D．became very strong |
| A．the experiments on the common cold |
| B．the fallacy about the common cold |
| C．the reason and the way people catch colds |
| D．the continued spread of common colds |
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