题目

英语翻译
Christopher Bull 的文章“Strategic issues in customer relationship management (CRM) implementation”的中文翻译 有知道的给小弟指点个迷津把 我是论文用
Strategic issues in customer relationship management(CRM) implementation
Christopher Bull
Department of Business Information Technology,
Manchester Metropolitan University Business School,
Manchester,UK
Keywords Customer relations,Customer information,Integration,United Kingdom
Abstract The number of customer relationship management (CRM) implementations has grown
dramatically in recent years.However,few academic studies of the issues associated with the
implementation of the concept are available.This paper offers a modest contribution through the
analysis of a case study of a CRM implementation at a UK-based manufacturing company.The
case study illustrates that CRM is a complex and holistic concept,organised around business
processes and the integration of information technologies.The study also highlights t

提问时间：2020-11-10

答案

在客户关系管理（CRM）实施的战略问题
克里斯托弗公牛
商业部信息技术,
曼彻斯特城市大学商学院,
英国曼彻斯特
关键词客户关系,客户信息,集成,英国
摘要客户关系管理数（CRM）的实现增长
最近几年急剧.然而,与相关的学术研究的几个问题
为落实可用.本文通过提供微薄的贡献
分析了在英国的CRM实施案例研究为基础的制造公司.那个
案例研究表明,客户关系管理是一个复杂和综合的概念,围绕业务主办
进程和信息技术的整合.这项研究还强调,
实施CRM需要有效的领导,采购,目标和评估战略.