题目

it has been said that there is no such thing as a sustainable strategic advantage,do you agree?why?

提问时间：2020-08-08

答案

yes i agree.why?
first,this is the information age.there is really no barrier,technological or otherwise,that is high enough to maintain one's advantage.the case of huawei technologies eating away cisco's "sustainable strategic advantage" of high technology is a good example.
Second,market-wise,there is always more than one way to skin a cat.yes,qualcomm has a sustainable strategic advantage in that it has all sorts of patents and a team of hungry lawyers to make sure its technology is not stolen.but people went for gsm instead and now 3g and then 4g.qualcomm's cdma is just one way of doing things and people will always have a choice of not using your technology.
third,nothing is forever.things change.people change.people's needs change.markets change.the world changes.nokia used to own the mobile phone world.so what?now comes apple and google and nokia will be history.it's formidable market share and mind share are disappearing fast.
there are many such examples.but to sum things up,nothing is forever.the only sustainable strategic advantage is adaptation and the ability to change.