题目

Swatch case study
Unit #1 Introduction to Production
The following assignment:SWATCH revolutionizes watch manufacture will need to be submitted no later than Friday July 30th.APA formatting and references are required.
Swatch revolutionizes watch manufacture
In the early 1980s the Swiss watch industry was nearly dead.Competition from cheap but often high-quality products from Far Eastern manufacturers such as Seiko and Casio had almost obliterated the traditional Swiss industry.Trying to protect their investments,the Swiss banks organized a merger of the two largest companies on the advice of Nicolas Hayek,now boss of Swatch’s parent company SMH,formed from the merger.He saw the potential of a new plastic-cased watch which was already being developed inside one of the companies.One of its major advantages was that it could be made in high volume at very low cost.The quartz mechanism was built directly into the all-plastic case using very few components,less than half t

提问时间：2020-08-07

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