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阅读理解     Would you like to be a king or queen? To have people waiting on you hand and foot? Many
Americans experience this royal treatment every day. How? By being customers. The American
idea of customer service is to make each customer the center of attention. Need proof? Just listen
to the commercials. Most of them sound like the McDonald"s ad: "We do it all for you." Actually,
not all stores in America roll out the red carpet for their customers. But wherever you go, good
customer service means making customers feel special.
      People going shopping in America can expect to be treated with respect from the very beginning.
Most places don"t have a "furniture street" or a "computer road" which allow you to compare prices
easily. Instead, people often "let their fingers do the walking" through the store hot lines. From the
first "hello", customers receive a satisfying response to their questions. This initial contact can help
them decide where to shop.
     When customers get to the store, they are treated as honored guests. Customers don"t usually find
store clerks sitting around watching TV or playing cards. Instead, the clerks greet them warmly and
offer to help them find what they want. In most stores, the clear signs that label each department make
shopping a breeze. Customers usually don"t have to ask how much items cost, since prices are clearly
marked. And unless they"re at a flea market or a yard sale, they don"t bother trying to bargain.
     When customers are ready to check out, they find the nearest and shortest checkout lane. But as
Murphy"s Law would have it, whichever lane they get in, all the other lanes will move faster. Good
stores open new checkout lanes when the lanes get too long. Some even offer express lanes for
customers with 10 items or less. After they pay for their purchases, customers receive a smile and a
warm "thank you" from the clerk. Many stores even allow customers to take their shopping carts out
to the parking lot. That way, they don"t have to carry heavy bags out to the car. 1. By quoting (引用) the McDonald"s ad: "We do it all for you", the author intends to_______.A. suggest that customers believe what commercials say deeply
B. show readers the American idea on good customer service
C. express all the stores pay much attention to the customers
D. persuade readers to choose the stores with ads correctly2. In the USA, what may you do at first if you want to do some shopping?A. To visit a professional street with lots of similar stores.
B. To compare prices in many shops in the same street.
C. To make phone calls and get better shopping choices.
D. To receive other customers" answers to the questions.3. Which of the followings shows American stores offer convenience to customers in this passage?A. The store clerks don"t usually sit around watching TV or playing cards.
B. Some stores offer price bargain to the customers like a yard sale.
C. The clerks give customers a smile and a warm "thank you" after paying.
D. Some stores open new checkout lanes when the lanes are crowded.4. Which of the following can be the best title of this passage?A. Customer Service in America
B. Excellent Stores in America
C. Shopping Rules in America
D. Being King or Queen in America
答案
1-4: BCDA
核心考点
试题【阅读理解     Would you like to be a king or queen? To have people waiting on you han】;主要考察你对题材分类等知识点的理解。[详细]
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请认真阅读下面短文,并根据所读内容在文章后表格中的空白里填入最恰当的单词.
     注意:每空一词
     There are a number of advantages when it comes to living alone. However, it also comes with a few
safety concerns. You still never know who will be around the corner. Don"t become another victim; be
sure to follow our tips.
    1. All doors should be kept locked.
    Always keep your doors locked when you are in your apartment or dorm. Make sure the doors are
closed behind you when you come into the building and never leave your room unlocked, even when
you are in it. There"s always a chance that someone might sneak in while you are unaware. Always try
to remember to close doors behind you to ensure your safety.
    2. Don"t lose your keys.
    Even if you do everything you can to keep the doors locked, criminals might still be able to come into
your house with a key. Always know where your keys are to prevent this. Never put them down in a
public place or give them to friends. Also, before you bring your car into the repair shop, take off the
house keys.
    3. When it comes to safety, standing up for yourself is important.
    If you aren"t getting all the security features you want, don"t be afraid to ask. If your lighting situation
is less than ideal, discuss this with your supervisor or landlord. Talk to the campus security organization
if you think a security phone near your dorm is a good idea. Request that the building employ someone
to monitor those entering and leaving the building. You should feel safe where you reside (居住于), so
stand up for your rights.
    4. Be careful.
    You still might find yourself in a potentially dangerous situation. Check your peephole (窥视孔) before
letting anyone in. Whenever you witness something around your building that makes you uncomfortable
or suspicious just dial 911. It is a good idea to always walk with a friend instead of alone. Become familiar with people who live in the building, so you can keep track of anyone that is a stranger.
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1.       to
follow when living alone

Leave your doors 2.        as soon as you come into the building so that someone is
not able to sneak in.
Never lose your 3.         or give them to others.
4.            up for your rights:
Discuss this with your supervisor or landlord if you are not 5.       with your lighting
situation.
Request the building to have someone 6.         to monitor those entering and leaving
the building. 
Ask the campus security organization to fix a 7.        near your dorm.Being careful
Dial 911 when you find something uncomfortable or 8.      .
When walking, keep your friends in 9.        instead of alone.
Be familiar with people in the neighborhood so that you will pay attention to 10.         .
完形填空
     You must have heard these words like how happy it is to be a child. But would you honestly change
places with a child? Think of the __1__at school. The years spent living in constant fear of examinations
and school __2_ . Every movement you make, every thought you think is __3_ by some adults. Think of
the __4__you had to go to bed early, you had to eat __5__ thing that was supposed to be good for you. Remember __6__ "gentle" pressure was given to you with words like "If you don"t do as I say, I will…" I"m sure you will never forget!
        7   , these are only part of child"s __8_ . No matter how kind and loving parents may be, children
often __9_ from some terrible and illogical __10_ since they can"t understand the world around them. They often have such fear in the dark or __11_. Adults can __12_their fears with other adults __13_ children
have to face their fears alone.
     But the most __14_ part of childhood is a period when you __15_ to go out of it, the period when you go into adolescence(青春期). Teenagers start __16_ their parents and this causes them great unhappiness. There is __17_lack of self-confidence during this time. Adolescents pay much attention to their __18_ and the impression (印象) they make on others. They feel shy, awkward and clumsy. Feelings are strong and
hearts __19_ broken. Teenagers __20_ moments of great happiness or black despair. And through this
period, adults seem to be unkind than ever.
(     )1. A. times          
(     )2. A. results        
(     )3. A. observed        
(     )4. A. years          
(     )5. A. helpful        
(     )6. A. what            
(     )7. A. Even so        
(     )8. A. difficulties    
(     )9. A. get            
(     )10. A. troubles      
(     )11. A. in the day    
(     )12. A. enjoy          
(     )13. A. while          
(     )14. A. happy          
(     )15. A. have          
(     )16. A. to dislike    
(     )17. A. a little      
(     )18. A. confidence (信心)
(     )19. A. hard          
(     )20. A. pass          
B. days        
B. exercises  
B. understood  
B. times      
B. harmful    
B. why        
B. Though      
B. life        
B. suffer      
B. diseases    
B. in the dreams
B. know        
B. but        
B. interesting
B. need        
B. to support  
B. a complete  
B. likes      
B. easily      
B. experience  
C. months        
C. reports      
C. known        
C. evenings      
C. hateful      
C. how          
C. In fact      
C. trouble      
C. receive      
C. fears        
C. in the school
C. share        
C. so            
C.  painful      
C. are          
C. to cheat (欺骗)
C. some          
C. action        
C. naturally    
C. face          
D. years                
D. teachers            
D. watched              
D. days                
D. bitter              
D. that                
D. Therefore            
D. fears                
D. take                
D. worries              
D. at home              
D. get                  
D. as a result          
D. unforgettable        
D. begin                
D. to be against (逆着)
D. real                
D. appearance (外貌)    
D. truly                
D. take               
阅读理解
     I am one of those people who are terrible at saying no. I take on too many projects at once, and
spend too much of my time doing things I"d rather not be doing. I get stuff done, but it"s not always the
best I can do, or the best way I could spend my time.
    That"s why my newest goal, both as a professional and a person, is to be a quitter.
    Being a quitter isn"t being someone who gives up, who doesn"t see important things through to the end.
I desire to be the opposite of that. The quitter I want to be is someone who gets out when there"s no
value in what he"s doing, or when that value comes at the expense of something more important.
    We get involved in something, realize we don"t want to be a part of it, but keep on going. We say
"Well, I"ve already invested so much time in this, I might as well stick it out." A friend of mine once told
me, "I knew I was an adult when I could stop reading a book, even after getting 500 pages into it."
Odd though it sounds, we all tend to do this.
    I propose the opposite: quit as often as possible, regardless of project status or time invested. If
you"re reading a book, and don"t like it, stop reading. Cut your losses, realize that the smartest thing to
do is stop before your losses grow even more, and quit. Instead of reading an entire book you hate,
read half of a bad one and half of a good one. Isn"t that a better use of your time?
    Step back for a second. Let"s learn how to say "no" at the beginning, or in the middle, and free up
more of our time to do the things we"d like to be doing, and the things actually worth doing.
    Saying no is hard, and admitting a mistaken yes is even harder. But if we do both, we"ll start to make
sure that we"re spending our time creating value, rather than increasing our losses. Let"s be quitters
together.
1. The author wants to be a quitter, because he/she         .
A. wishes to have more time for relaxation
B. hopes to improve his/her personality
C. expects to make more efficient use of his/her time
D. has found it hard to do several things at one time
2. In what circumstances does the author suggest quitting is a good idea? 
A. When you know a task cannot be finished.
B. When you feel tired and need a rest.
C. When you meet with difficulties along the way.
D. When you realize what you are doing is not worth the time.
3. The message the author tries to convey is to         .
A. learn to say noB. create more value
C. live your life to the fullest    
D. stop doing many things at a time    
阅读理解
     What is your favorite color? Do you like yellow, orange, and red? If you do, you must be an
optimist(乐观者), a leader, an active person who enjoys life, people and excitement. Do you prefer
grays and blues? Then you are probably quiet, shy and you would rather follow than lead. If you love
green, you are strong-minded and determined. You wish to succeed and want other people to see
you are successful. At least this is what psychologists tell us, and they should know, because they have
been seriously studying the meaning of color preference(爱好), and the effect that colors have on human
beings. They tell us that we don"t choose our favorite color as we grow up. If you happen to love brown,
you did so as soon as you opened your eyes, or at least as soon as you could see clearly.
      A yellow room makes us feel more cheerful and more comfortable than a dark green one, and a red
dress rings warmth and cheer to the saddest winter day. On the other hand, black is depressing(压抑).
Light and bright colors make people not only happier but more active. It is a fact that factory workers
work better, harder, and have fewer accidents when their machines are painted orange rather than black
or dark gray.
     Remember, then, that if you feel low, you can always brighten your day or your life with a new shirt
or a few colorful things. Remember also that you will know your friends and your enemies better when
you find out what colors they like and dislike. And don"t forget that anyone can guess a lot about your
character when you choose a piece of handkerchief.
1. According to this passage,            .
A. one can choose his color preference
B. one is born with his color preference
C. one"s color preference is changeable
D. one has to choose his favorite color as soon as he can see clearly
2. The main idea of this passage is            .
A. one"s color preference shows one"s character
B. you can brighten your life with wonderful colors
C. psychologists have been studying the meaning of color preference
D. one"s color preference has something to do with his character and colors have effects on human beings
3. The writer believes that in realizing the four modernizations of country, we need more
     people who love           .
A. yellow
B. red
C. green
D. black
阅读理解

    We can see how the product life cycle works by looking at the introduction of instant coffee.When
it was introduced,most people did not like it as well as "regular" coffee and it took several years to gain
general acceptance (introduction stage). At one point,though,instant coffee grew rapidly in popularity
and many brands were introduced (stage of rapid growth).. After a while people became attached to
one brand,sales leveled off (stage of maturity). Sales went into a slight decline (衰退) when freeze
dried coffees were introduced (stage of decline).
     The importance of the product life cycle to marketers is this:Different stages in the product life cycle
call for different strategies.The goal is to extend product life so that sales and profits do not decline.One
strategy is called market modification.It means that marketing managers look for new users and market
sections.Did you know,for example,that the backpacks that so many students carry today were originally
designed for the military?
    Market modification also means searching for increased usage among present customers or going for
a different market,such as senior citizens.A marketer may re-position the product to appeal to new

market sections.
    Another product extension strategy is called product modification.It involves changing product quality,
features,or style to attract new users or more usage from present users.American auto manufacturers are
using quality improvement as one way to recapture (夺回) world markets.Note,also,how auto
manufacturers once changed styles dramatically from year to year to keep demand from falling.

1. According to the passage,when people grow fond of one particular brand of a product,its
    sales will________.
A. decrease gradually  
B. become unstable
C. improve enormously  
D. remain at the same level
2. The first paragraph tells us that a new product is________.
A. usually introduced to satisfy different tastes
B. often more expensive than old ones
C. often inferior to old ones at first
D. not easily accepted by the public
3. Marketers need to know which of the four stages a product is in so as to________.
A. work out marketing policies
B. promote its production
C. increase its popularity
D. speed up its life cycle
4. The author mentions the example of "backpacks" (Line7,Para.2) to show the importance of _____.
A. increasing usage among students
B. pleasing the young as well as the old
C. exploring new market sections
D. serving both military and civil needs
5. In order to recover their share of the world market,US auto makers are________.
A. improving product quality
B. re-positioning their product in the market
C. modernizing product style
D. increasing product features