into that restaurant you recently tried, how did you know that it served great food?If you are like most
people on the planet, you want to lower your risk of a big ugly surprise so you asked people you trust to
refer to a business they trust.Marketers call this friendtofriend recognition of a business "wordofmouth"
advertising.
When you do a great job for your customer or a bad job, people are going to talk about your
business.Unfortunately, because we humans seem to feel negative emotions more intensively than positive
ones, we"re more likely to tell more of our friends about bad experiences with a business than positive
ones.Understand this:Customers believe their own experience.You can"t make them believe that your
company is wonderful when they felt they were treated badly.
So, to get positive wordofmouth going for your business in this servicebased economy, you"ve got to
do a really outstanding job for everyone, exactly.
And when you do, you build a great reputation.That takes time.But it forms a close link with your
customers in a way that no advertising and no promotional coupon (优惠券) ever could.
The good news is that because there are so many different businesses chasing after your customers"
money, people want to know whom they can trust.So people are going to be talking about you.Create a
free sales force for your business-an army of delightedcustomers who tell everyone that they know how
good your company is to do business with.That"s a great antidote (解毒剂) to defectionitis.
1. What is the main topic of this passage?
A. A good name will bring you money.
B. A person should rely on his friends for business.
C. Advertising can make customers believe it"s wonderful.
D. A company can rely on its associates to survive.
2. According to the passage, whether we go to a place or not depends on________.
A. business fame
B. media assistance
C. particular recognition
D. associates"recommendation
3. When you do an outstanding job in service, you will surely________.
A. make more money than you expect
B. have a mutual understanding with your customers
C. build a great reputation immediately
D. earn your fame as well as advertise for your company
4. The underlined word "defectionitis" probably means________.
A. service imperfection
B. customers" distrust
C. customers"protection
D. service advertisement
Ralph and Norton can grow to be 40 feet long and live in a tank as large as a football field.What are
they?They"re the only two whale sharks at a North American aquarium (水族馆).
You can see Ralph and Norton at the world"s largest aquarium, the new Georgia Aquarium in
Atlanta.
The aquarium"s giant tanks hold eight million gallons of water and will be home to about 100,000
fish!
The aquarium was designed to look like a giant ship breaking through the waves.It has 60 different
habitats from the sea and five galleries (展馆), each with a different theme.About 2.4 million visitors are
expected to come each year."We want to be the world"s most engaging aquarium." said Jeff Swanagan,
the aquarium"s executive director.
Ralph and Norton arrived in June,2005 from Taiwan.They were only 15 and 13 feet long, but they
may grow to be more than 40 feet long!Whale sharks are the world"s largest fish.Three fulltime vets will
work there to make sure that Ralph, Norton, and all of the aquarium"s sea life stay healthy.Students from
the University of Georgia will help run the aquarium and conduct research at the animal hospital.
The aquarium was paid for almost completely by a $200 million gift from Berne Marcus, cofounder
of the Home Depot Inc, and his wife, Billi."It"s going to be the most unique aquarium in the world, "said
Marcus.Marcus said the aquarium was a "thank you" note to the city of Atlanta and the State of Georgia, where the Home Depot first opened for business.
1. According to this passage, Ralph and Norton are________.
A. polar bears
B. whale sharks
C. penguins
D. dolphins
2. The world"s largest aquarium located in________.
A. Los Angeles
B. New York
C. Atlanta
D. Miami
3. Which of the following is TRUE?
A. The aquarium was designed to look like a giant shark.
B. The aquarium"s giant tanks can hold eighteen million gallons of water.
C. Ralph and Norton arrived in June,2005 from Japan.
D. Marcus helped to build the aquarium to show his thanks to Atlanta.
4. By saying "We want to be the world"s most engaging aquarium", Jeff Swanagan means________.
A. the aquarium will attract a large number of visitors
B. the aquarium will be home to very special sea animals
C. the aquarium will be rebuilt and will be made even larger
D. the aquarium will be the largest habitat for sea life
Many college graduates want to work in big cities.It has
________(增加) the jobhunting pressure.
Recently the situation has changed as some college
graduates c________to go to the countryside,
working________village officials.With the
advanced science and technology, they can t________
the villagers how to effectively feed the pigs and
________(科学地) plant vegetables.With their
help, some people in the rural a________promise to
live a wealthy life________a short time.On the
other hand, they can learn a lot from the Chinese
farmers and________(锻炼) themselves in the
poor living condition.In a word, I am in________
of this idea, and I wish I could be a village official in
the n________future.
traveled to Amsterdam would probably agree on one thing: Amsterdam"s story is a tale of two cities - one during the day and a completely different one at night.
When the sun is up, this largest city in the Netherlands sits quietly on the Amstel River. You can rent a
bicycle, visit the Van Gogh or Anne Frank museum, or take a water taxi. But when the sun goes down,
the partying begins. In the big clubs and in the coffee shops, tourists gather to talk politics and smoke.
Several areas of the city clearly show the two worlds that rule Amsterdam. And they"re all within a
short cab ride of each other. For example, Dam Square attracts daytime sightseers to its festivals, open
markets, concerts and other events. Several beautiful and very popular hotels can be found there. And
there"s the Royal Palace and the Magna Plaza shopping mall. But at night party-seekers come to the
square. Hip hop or funk music (疯狂音乐) is heard there. So if you come, be ready to dance. The clubs
don"t shut down until 4 am.
And while you"re there, check out the various inexpensive ways to tour the city. Don"t worry about
getting lost. Although Dutch is the official language, most people in Amsterdam speak English and are
happy to help you with directions. And you"ll notice that half the people walking around in the streets are
on bicycles they rent. Amsterdam also has a well-planned canal system. For about 10 dollars, you can
use the canal bus or a water taxi to cruise (巡游) the "Venice of the North".
The city has a historic past. One impressive (印象深刻的) place to visit is the Anne Frank House
on Nine Street. It was there that the young Jewish girl wrote her famous diary during World War II.
Visitors can view Anne"s original diary and climb behind the bookcase to the room where she and her
family hid from the Nazis for two years.
1. What means of transport is not available to visitors in Amsterdam?
A. A carriage.
B. A bicycle.
C. A canal bus.
D. A water taxi.
2. What can you learn about by visiting the Anne Frank House?
A. The wonderful past of Amsterdam.
B. The experience of a beautiful girl survivor.
C. The life of Jewish during World War
D. The suffering of the Dutch in wars.
3. The passage is intended to _______.
A. call up people"s memories of World War?
B. tell readers what A Tale of Two Cities is about
C. instruct visitors what to do and see in Holland
D. offer readers some information about Amsterdam
4. This passage is most likely taken from _______.
A. a private diary
B. a test paper
C. a travel journey
D. a history book
Twelve-year-old Roth becomes a friend of Dr. Banting and his assistant, Mr. Best, who are doing
research on a cure for diabetes (糖尿病). She finds herself torn between her sympathy for the animals
being experimented on and her friendship with Banting and Best.
Book 2George Washington Carverwritten by Elizabeth Macleod
Meet the "Peanut(花生)Specialist", George Washington Carver, the inventor and professor who
made over 325 products out of peanuts. Through his agricultural research, he also greatly improved the
lives of countless black farmers in the southern United States. See also Macleod"s Albert Einstein: A Life
of Genius.
Book 3 The Inuit Thought of It: Amazing Arctic Innovations
written by Alootook Ipellie & David MacDonald
Explore more than 40 ideas necessary to Inuit survival. From ideas familiar to us today to inventive
concepts that shaped their lives, celebrate the creativity of a remarkably intelligent people. Also see other
books: The Chinese Thought of It by Tingxing Ye and A Native American Thought of It by Rocky
Landon and David MacDonald.
Book 4 Made in Canada: 101 Amazing Achievementswritten by Bev Spencer
What things do we use daily that have a Canadian connection? Here are 101 common things that
were invented in Canada or by a Canadian, including the Blackberry, alkaline(碱性) batteries and the
Blue Box recycling program.
Book 5Newton and the Time Machinewritten by Michael McGowan
Ten-year-old boy Newton has invented a time machine to see dinosaurs up close. But it disappears
on a test run with his two huge friends, King Herbert and Queen Certrude, can he save them before time
runs out?
1. Which of the following best describes Roth"s feeling in Book 1?
A. Painful.
B. Curious.
C. Frightened.
D. Disappointed.
2. Which of the following is TRUE according to the passage?
A. Animals are mentioned in Book 1 and Book 5.
B. Book 3 introduces 40 inventive concepts.
C. Alkaline batteries were invented by Dr. Banting.
D. George Washington Carver was a black farmer in the US.
3. In Book 5, King Herbert and Queen Gertrude are________.
A. Newton"s human friends
B. the names of the time machine
C. two dinosaurs
D. the inventions of the time machine
4. If you are interested in native Americans, you may read the book by ________.
A. Elizabeth Macleod
B. Eric Walters
C. Rocky London & David MacDonald
D. Bev Spencer
improve their lives. It is not only a financial problem but also a question of the system we want for
our society. I would like to suggest several possible solutions to this problem.
First, employers should take the responsibility for their retired employees. To make this possible,
a percentage of profits should be set aside for this purpose. But when a company must take life-long
responsibility for its employees, it may suffer from a commercial disadvantage due to higher employee
costs.
Another way of solving the problem is to return the responsibility to the individual. This means each
person must save during his working years to pay for his years of retirement. This does not seem a very
fair model since some people have enough trouble paying for their daily life without trying to earn extra
to cover their retirement years. This means the government might have to step in to care for the poor.
In addition, the government could take responsibility for the care of the elderly. This could be
financed through government taxes to increase the level of pensions(养老金). Furthermore, some
in-situations should be created for senior citizens, which can help provide a comfortable life for them.
Unfortunately, as the present situation in our country shows, this is not a truly viable answer. The
government can seldom afford to care for the elderly, particularly when it is busy trying to care for the
young.
One further solution is that the government or social organizations establish some working places
especially for the elderly where they are independent.
To sum up, all these options(选择) have advantages and disadvantages. Therefore, it is reasonable
to expect that some combination of these options may be needed to provide the care we hope to give
to our elderly generations.
1. According to the passage, how can the government help to improve the lives of retired people?
A. Set aside some profits to help people with problems after they retire.
B. Increase savings levels of people during their working years.
C. Increase the discounts for food and transport for the old.
D. Increase the level of pensions.
2. The underlined word "viable" in the fourth paragraph most probably means "______".
A. impossible
B. practical
C. perfect
D. obvious
3. What is the writer"s main purpose in writing this article?
A. To point out the need for government support for old people.
B. To make general readers aware of the problems of retired people.
C. To discuss some possible solutions to an important social problem.
D. To instruct retired people on how they can have a happier life.
- 1【题文】设集合,,则A∪B等于( ).A.B.C.D.
- 2下列不属于相对性状的一组是:A.单眼皮和双眼皮B.有耳垂和无耳垂C.能卷舌和不能卷舌D.皮肤黄色和毛发白色
- 3小强同学利用学过的物理知识设计了一个电子拉力计,图甲是其原理图.硬质弹簧右端和金属滑片P固定在一起(弹簧的电阻不计,P与
- 4饭后,某同学在碗里加了几滴洗洁精,碗上的油污就被水冲走了,对此以下理解错误的是( )A.这个现象是乳化作用B.植物油、
- 5“没有最堵,只有更堵”,“北京是首堵,天津是天天堵,上海是上路就堵,广州是广泛地堵,深圳是深深地堵,重庆是重重堵,长沙是
- 6化学与科学、技术、社会、环境密切相关。下列说法不正确的是[ ]A.家用铁锅用水清洗后放置在干燥处,能减弱电化学腐
- 7The little boy came ___________ the direction of his mom.A.r
- 8阅读下列材料,回答问题。材料一:北宋开国前后,四川通行的是铁钱。铁钱体重值小,买卖交易用钱量大。大铁钱每千枚重二十五斤,
- 9下列说法中正确的是( )A.用细线将物体悬挂起来,静止时物体的重心一定在悬线所在的直线上B.重心是物体所受重力的作用点
- 10默写。①_________________,随风直到夜郎西。②安不忘危,_________________。③_____
- 1句型转换1. Alan likes computer games.(改为一般疑问句) __________ Ala
- 2现在有3个数:1.2.3,请你再添上一个数,使这4个数成比例,你所添的数是______;
- 3自强是一种精神,是一种美好的道德品质,对一个人的成长具有重要作用,下列选项能够反映一个人具有自强精神的是( )①在困
- 4如图甲所示,一条轻质弹簧左端固定在竖直墙面上,右端放一个可视为质点的小物块,小物块的质量为m=1.0 kg,当弹簧处于原
- 5用must,might, could,can"t填空。1. The toy _____ be Bob"s. He is
- 6阅读理解。A: Who’s that boy?B: That is my brother. He is Sam. Hel
- 7下图是南京市民集会反对日本侵略中国。该图反映的历史事件是 [ ]A.1895年甲午战争中日本侵略中国 B.191
- 8阅读理解 Every day,all across the nation,as many as one in f
- 9暂时储存尿液的部位是[ ]A.肾小球 B.大肠 C.输尿管 D.膀胱
- 10 如图所示,当时,函数的图象是 ( )