Sometimes ideas do not appear when you are concentrating your attention and mysteriously appear when you are not. Modern science recognizes this as a result of incubating (酝酿) the problem in your subconscious (潜意识) yet can"t account for why it occurs.
When you quit thinking about a subject and decide to forget it, your subconscious mind doesn"t quit working. Your thoughts keep making associations. This is why you"re experienced suddenly remembering names, getting solutions to problems you"ve forgotten about, and ideas out of the blue when you"re relaxing and not thinking about any particular thing.
You may try solving a problem with your subconscious mind by writing a letter to it. The letter should read just like a letter you would send to a real person. Seal the letter and put it away.
Let go of the problem. Don"t work on it. Forget it. Do something else. This is the incubation stage when much of what goes on occurs outside your focused awareness, in your unconscious. Open the letter in two days. The answer might magically pop into your mind.
An advertising agency was under pressure to come up with a marketing campaign to introduce new television shows. Bob, the creative director, wrote the following letter which he addressed to his subconscious mind. He called his subconscious mind "Secret Expert".
Secret Expert,
I need to come up with a new marketing program to introduce a new season of TV shows. I"m interested in coming up with some kind of campaign that will capture the audience"s attention more than one time. Is there something people need that we can advertise on? What kind of products, foods and services should we investigate? I need a fresh approach to advertising. Your mission is to give me a new idea on how to advertise TV shows.
Thanks, Bob
Bob mailed the letter to himself and when he read what he had written, he got his brainstorm, which was to advertise on "eggs". Somehow an association between "foods", "need", and "fresh" approach" inspired the thought of using "fresh eggs to advertise". He arranged to place laser imprints of the slogans for the TV shows on eggs —some thirty million.
The consumers look at a single egg at least a few times, when they buy the eggs at the store, when they transfer them to the refrigerator, and when they crack them open. It"s unlike any other ad medium in the world, because you"re looking at it while you"re using it.
小题1:You remember names when you"re not thinking about them because your subconscious mind ____.| A．is still working | B．is full of names | | C．stops working | D．improves your memory |
小题2:Which of the following was included in Bob"s letter to his subconscious mind?| A．How the solution could be found. | | B．When he would need its help. | | C．What product could be advertised | | D．What he wanted it to do |
小题3:During the incubation stage, your focused awareness _____.| A．waits for an answer | B．controls your thoughts | | C．doesn"t work | D．helps your unconscious |
小题4: In what way did the ad on eggs help?| A．It helped Bob to get a brainstorm | | B．It made the TV shows known to people repeatedly. | | C．It greatly increased the sales of eggs. | | D．It made sure consumers could get fresh eggs. |
小题5:Which of the following can be the best title for the passage?| A．Difference between Subconscious and Awareness | | B．A fresh Approach to Advertising | | C．Communicating with Your Subconscious Mind | | D．Solving problems with your Subconscious Mind |
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小题1:A
小题2:D
小题3:C
小题4:B
小题5:D |
试题分析：文章介绍了我们往往在不思考问题的时候，潜意识还在工作，因为我们可以利用潜意识解决问题，作者用鲍勃的例子，告诉读者可以给自己的潜意识写信解决自己的难题。
小题1:细节题：从第二段的句子：When you quit thinking about a subject and decide to forget it, your subconscious mind doesn"t quit working. Your thoughts keep making associations. This is why you"re experienced suddenly remembering names, 可知你突然想起了名字是因为你的潜意识还在工作，选A
小题2:细节题：从Bob的信中的句子：Your mission is to give me a new idea on how to advertise TV shows.可知他想知道怎么做到这件事，选D
小题3:细节题：从第四段的句子：This is the incubation stage when much of what goes on occurs outside your focused awareness, in your unconscious. 可知the incubation stage 是指有意识的思维停止工作的阶段，选C
小题4:细节题：从最后一段的句子：The consumers look at a single egg at least a few times, when they buy the eggs at the store, when they transfer them to the refrigerator, and when they crack them open. 可知人们在重复使用鸡蛋的时候可以看见广告，选B
小题5:标题确定题：从全文和第三段的句子：You may try solving a problem with your subconscious mind 可知这篇文章是让读者用自己的潜意识解决问题，选D |
核心考点
试题【Sometimes ideas do not appear when you are concentrating your attention and myst】；主要考察你对
题材分类等知识点的理解。
[详细]举一反三
The survey about childhood in the Third World shows that the struggle for survival is long and hard. But in the rich world, children can from a different kind of poverty — of the spirit. , one Western country alone now sees 14, 000 attempted suicides ( 自*** ) every year by children under 15, and one child five needs psychiatric (心理上的) advice.
There are many good things about in the Third World. Take the close and constant relation between children and their parents, relatives and neighbors for example. In the West, the very nature of work puts distance between and children. But in most Third World villages mother and father do not go miles away each day to work in offices. , the child sees mother and father, relations and neighbors working and often shares in that work..
A child in this way learns his or her role through joining in the community"s ：helping to dig or build, look after animals or babies -- rather than playing with water and sand in kindergarten, keeping pets playing with dolls.
These children may grow up with a less oppressive sense of space and time than the children. Their sense of days and time has a lot to do with the change of seasons and positions of the sun or the moon in the sky. Children in the rich world, , are provided with a watch as one of the signs of growing up, so that they can along with their parents about being late for school times, meal times, bed times, the times of TV shows …
Third World children do not usually to stay indoors, still less in high-rise apartments. Instead of dangerous roads, "keep off the grass" signs and "don"t speak to strangers", there is often a sense of to study and play. Parents can see their children outside rather than observe them from ten floors up.
, twelve million children under five still die every year through hunger and disease. But childhood in the Third World is not all
| 小题1: | | A．come | B．survive | C．suffer | D．learn |
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| 小题2: | | A．As usual | B．In fact | C．For instance | D．In other words |
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| 小题4: | | A．childhood | B．poverty | C．spirit | D．survival |
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| 小题5: | | A．neighbors | B．fathers | C．adults | D．relatives |
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| 小题6: | | A．Anyhow | B．Instead | C．However | D．Still |
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| 小题7: | | A．away | B．alone | C．nearby | D．along |
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| 小题8: | | A．working | B．living through | C．playing | D．growing up |
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| 小题10: | | A．by | B．through | C．from | D．with |
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| 小题12: | | A．Western | B．good | C．poor | D．Eastern |
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| 小题13: | | A．at any moment | B．at the same time | C．on the other hand | D．on the whole |
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| 小题14: | | A．easiest | B．quickest | C．happiest | D．earliest |
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| 小题15: | | A．care | B．worry | C．hurry | D．fear |
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| 小题16: | | A．dare | B．expect | C．have | D．require |
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| 小题17: | | A．freedom | B．danger | C．disappointment | D．control |
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| 小题18: | | A．eagerly | B．anxiously | C．impatiently | D．proudly |
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| 小题19: | | A．Above all | B．In the end | C．Of course | D．What"s more |
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Rock stars and their money
Around the world young people are spending unbelievable sums of money listening to rock music. Forbes reports that at least fifty rock stars have incomes between two million and six million dollars per year.
"It doesn"t make sense," says Johnny Mathis, one of the older music millionaires, who made a million dollars a year when he was popular in 1950s. "Performers aren"t worth this kind of money. In fact, nobody is."
But the rock stars" admirers seem to disagree. Those who love rock music spend about two billion dollars a year for records. They pay 150 million to see rock stars in person.
Luck is a key word for explaining the success of many. In 1972 one of the luckiest was Kon Mclean, who wrote and sang "American Pie". Mclean writes his own music, so he earns an additional two cents on every single record of the song.
Neil Young who performs in torn blue jeans, sometimes sings to an audience of 10,000, each of whom has paid five dollars for a ticket. After paying expenses, Young leaves with about $ 18,000 in his blue jeans at the end of an evening.
How do the rock stars use their money? What do they do when the money starts pouring in like water? Most of the young stars simply show the money around. England"s Elton John gave someone a $ 38,000 Rolls car and bought himself 5,000 pairs of eyeglasses, then lighted up and spelt ：E-L-T-O-N. He also bought himself two cars, "one for each foot".
Many rock stars live like Grace Slick and Jefferson Airplane. Those performers return from a tour, pay their bills, and buy new toys. Then when they need money again, they do another tour. They save no money and live from hand to mouth.
In the end the rock stars" life is unrewarding. After two or three years riches and fame are gone. Left with his memories and his tax problems, the lonely star spends his remaining years trying to attract strangers. New stars have arrived to take his place.
小题1: This passage is mainly about .| A．the success of a rock star | B．the way rock stars live | | C．rich rock stars | D．the admirers of rock stars |
小题2: How much expense does Neil Young pay for a performance?| A． $10,000 | B．$33,000 | C． $32,000 | D．$38,000 |
小题3:According to passage, the underlined phrase "from hand to mouth" means .| A．they have to earn money by hand | | B．They know how to spend money in a reasonable way | | C．they earn money only for their immediate enjoyment | | D．they steal to feed their mouth when they need money |
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October 15, 1970 was declared International White Cane Safety Day (IWCSD) for the first time by the President of the International Federation of the Blind (IFB). This date was adopted at the first convention of the IFB, held in Colombo on October 4, 1969. The object of the exercise is to enable the general public to have a better understanding of blindness and visual handicap, and to make people more aware of the white cane as a mobility aid.
Peguilly d’Herbemont was born on 25th June 1888 into an old French noble family of the same name. In her youth she led the conventional and protected existence, lack of great activity, of a girl from a “good family”, an existence reminding of the life of the aristocracy(贵族) before the French Revolution. She never visited a public school, but was educated by German and English governesses and nuns. Her movements were restricted and were mainly confined to the family positions in Paris and Belgium, but she spent most of her time at the castle of Charmois not far from Verdun.
In the process of helping individual blind people across the road, Peguilly d’Herbemont was made aware by narrow scrapes(刮擦) which almost led to accidents, of the dangerous situation of the visually impaired brought about by the steadily increasing traffic on the roads. She first spoke about measures to protect the blind against street hazards to her mother in 1930, but she was of the opinion that it was unfit for a lady of good society to create a public outcry and advised her to stick to the transcription of books, a popular pastime of ladies of rank at the time.
But the idea did not leave her. The urgent wish to encourage the integration(成为一体) of the blind into society by providing them with a means of moving about more freely without endangering others, and at the same time attracting the attention of passers-by ready to offer assistance, caused her to take the unusual step of writing to the editor of the Paris daily Echo de Paris in which she suggested issuing the blind of the Paris region with white sticks similar to those used by the traffic police.
The editor took up the idea, published it in November 1930 and saw to it that the relevant authorities acted with atypical speed. Thus it was that the white cane received official backing, and on 7th February 1931.
小题1:The underlined words “the exercise” here refer to _____.| A．the founding of the IFB | B．the declaration of IWCSD | | C．the convention of the IFB | D．the first convention of the IFB |
小题2: Which of the following is true about Peguilly d’Herbemont?| A．She led a typical aristocrat life when she was young. | | B．Though she could travel around Europe, she spent most time at Charmois. | | C．She was taught German and English at a public school. | | D．She worried about possible street hazards for the blind, witnessing many traffic accidents. |
小题3:_____ gave her the white cane idea.| A．Her concern about the dangerous situation for the blind caused by the increasing traffic | | B．The accident she had when helping blind people across the road | | C．The scrapes she got when crossing the road | | D．Her urgent wish to integrate into society together with the blind |
小题4:According to the passage, which of the following statements is NOT true?| A．Peguilly d’Herbemont’s mother didn’t want her to draw the public’s attention. | | B．It was common for people to write to newspapers to voice their opinion at the time. | | C．Peguilly’s strong desire to help the blind made her not a looker-on but an advocate. | | D．The editor contributed a lot to the declaration of International White Cane Safety Day. |
小题5:This passage mainly wants to tell us _____.| A．Peguilly d’Herbemont’s achievements | | B．how to care for the blind | | C．the function of the white cane | | D．how International White Cane Safety Day came into being |
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Maybe you know the saying, “When you point one finger, there are three fingers pointing back to you.” One wise man had a version of this when he said, “Don"t focus on the dust in your brother"s eye while the dirt in your own eye.” Why do we do this? Because criticisms are always ourselves. When we criticize others, we do not expose them, but expose ourselves. We our own weakness and smallness.
A story in the old tales the difference in wisdom between the good and the bad. Once a king both Nelson and Dick. The king asks Nelson to go out into the kingdom and after finding someone less qualified than himself. Then he asks Dick to go out into the kingdom and return after finding someone than himself.
When Fool Dick returns, he tells the king that he couldn"t find anyone better than himself. Wise Nelson says that he was to find anyone less qualified than himself on his return.
Moral of the story is something about human . Good people always look at their own and faults and consider themselves less qualified than others. Whereas bad people always look at the shortcomings and faults of others and themselves more qualified than others.
| 小题1: | | A．problem | B．wisdom | C．idea | D．action |
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| 小题2: | | A．dropping | B．holding | C．ignoring | D．neglecting |
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| 小题3: | | A．centered on | B．put up with | C．dealt with | D．moved out |
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| 小题4: | | A．forget | B．kill | C．broadcast | D．express |
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| 小题5: | | A．cancels | B．explains | C．doubts | D．illustrates |
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| 小题6: | | A．meets with | B．questions about | C．worries about | D．looks after |
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| 小题7: | | A．leave | B．return | C．wait | D．stay |
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| 小题8: | | A．better | B．faster | C．higher | D．shorter |
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| 小题9: | | A．But | B．Although | C．Moreover | D．Therefore |
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| 小题10: | | A．happy | B．quick | C．disabled | D．unable |
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| 小题11: | | A．side | B．life | C．thought | D．psychology |
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| 小题12: | | A．shortcomings | B．excuses | C．worries | D．advantages |
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| 小题13: | | A．consider | B．take | C．have | D．keep |
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The world has never faced so much trouble before. People are within themselves about natural resources, territories and especially religions. In my opinion, laughter is a universal language, which has the ability to humanity without religions. Laughter can build a common connection between various religions and create a new world . The idea may sound over-ambitious, and maybe it is. But maybe it is not. It is our deep that laughter and only the laughter can unite the world, holding up a sense of brotherhood and friendship.
Studies also show that laughter helps your body to do the following: lower blood pressure; lighten depression; reduce stress; work out the heart, for those who are unable to perform exercise. So in life, when you can laugh, you should laugh loudly and with your entire body—because it’s good for you.
| 小题1: | | A．in peace | B．in difficulty | C．at war | D．among challenge |
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| 小题2: | | A．unite | B．unfold | C．release | D．handle |
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| 小题3: | | A．position | B．ruler | C．size | D．order |
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| 小题4: | | A．belief | B．advice | C．intention | D．plan |
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| 小题5: | | A．safe | B．humorous | C．common | D．global |
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| 小题6: | | A．partly | B．intensively | C．especially | D．universally |
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| 小题7: | | A．mental | B．heart | C．physical | D．morning |
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