In the West, advertisements are the fuel that makes mass media work. Many TV sta - 高中英语试题 - 超级试练试题库

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In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of "keeping your name before the public" And some people thought that advertising was "truth well told" Now more and more people consider it in this way; Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (发起人) through various media

First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modem mass media. Included in the old media are newspapers, magazines, radio, television, and films. Modem media include emails, matchbox covers, and boards on top of buildings.
9. The existence of the privately owned mass media depends on the support of ________.
A. the government     B. their owners’ families
C. advertisements       D. the TV stations
10. The passage seems to say that different ideas of advertising are given due to ________.
A. the change of time                     B. the subject of the advertisements
C. people’s age difference                    D. people’s different opinions
11. Which of the following is considered modem mass media?
A. Newspapers.       B. Emails.        C. Magazines.          D. Films.
12. According to the passage, which of the following statements about advertisements is NOT true?
A. The sponsors are always mentioned.
B. Advertising must be honest and humorous.
C. There is the description of things advertised.
D. Advertising is meant for large groups of people.

答案

9-12 CABB

解析

本文主要阐述作者对广告的认识和看法。
9. 细节题。第一段的内容：in the West，advertisements are the fuel(在西方国家，广告使大量的媒体得以工作，所以被比喻成燃料)和Without advertisements, there would not be these private businesses，所以就可以知道西方大量媒体的存在是依靠广告的。
10. 推断题。从第二段可以看出，对于广告不同的看法是由于时代的不同，从文章中的Through the years可以得出正确的答案。
11. 细节题。由文章最后一句可知

12. 细节题。选项B与文中的advertising is usually persuasive不一致。

核心考点

试题【In the West, advertisements are the fuel that makes mass media work. Many TV sta】；主要考察你对题材分类等知识点的理解。[详细]

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People have been painting pictures for at least 30,000 years. The earliest pictures were painted by people who hunted animals. They used to paint pictures of the animals they wanted to catch and kill. Pictures of this kind have been found on the walls of caves in France and Spain. No one knows why they were painted there. Perhaps the painters thought that their pictures would help them to catch these animals. Or perhaps human beings have always wanted to tell stories according to pictures.
About 5,000 years ago the Egyptians and other people in the Near East began to use pictures as a kind of writing. They drew simple pictures or signs to represent things and ideas, and also to represent the sounds of their language. The signs these people used became a kind of alphabet(字母表).
The Egyptians used to record information and to tell stories by putting picture-writing and pictures together. When an important person died, scenes and stories from his life were painted and carved on the walls of the place where he was buried. Some of these pictures are like modem comic-strip stories. It has been said that Egypt is the home of the comic-strip. But, for the Egyptians, pictures still had magic power. So they did not try to make their way of writing simple. The ordinary people could not understand it.
By the year 1,000 BC, people who lived in the area a-round the Mediterranean Sea had developed a simpler system of writing. The signs they used were very easy to write, and there were fewer of them than in the Egyptian system. This was because each sign, or letter, represented only one sound in their language. The Greeks developed this system and formed the letters of the Greek alphabet. The Romans copied the idea, and the Roman alphabet is now used all over the world.
These days we can write down a story, or record information, without using pictures. But we still need pictures of all kinds: drawings, photographs, signs and diagrams. We find them everywhere: in books and newspapers, in the streets, and on the walls of the places where we live and work. Pictures help us to understand and remember things more easily, and they can make a story much more interesting.
6. Pictures of animals were painted on the walls of caves in France and Spain because ________.
A. the hunters wanted to see the pictures B. the painters were animal lovers
C. the painters wanted to show imagination D. the pictures were thought to be helpful
7.The Greek alphabet was simpler than the Egyptian system for all the following reasons EXCEPT that ________.
A. the former was easy to write        B. there were fewer signs in the former
C. the former was easy to pronounce   D. each sign stood for only one sound
8. Which of the following statements is TRUE?
A. The Egyptian signs later became a particular alphabet.
B. The Egyptians liked to write comic-strip stories.
C. The Roman alphabet was developed from the Egyptian one.
D. The Greeks copied their writing system from the Egyptians.
9. In the last paragraph, the author thinks that pictures　__________.
A. should be made comprehensible        B. should be made interesting
C. are of much use in our life            D. are disappearing from our life

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Land, unlike labor and capital, has a special feature: It is in strictly fixed supply in total. Because of this, we say that its price is demand-determined. In other words, the price of land is determined completely by what families and firms are willing to pay for it. But not all the land is the same. Some land is more valuable than other land. The value of land to a potential user may depend upon the characteristics of the land itself or upon its location.
Consider the potential uses of a piece of land in a suburb of Kansas City, Allan wants to build a clothing store in that place. He estimates that he can earn economic profits of $ 10,000 per year there because of the land’s excellent location. Bella, another person interested in buying the comer, believes that she can earn $ 35,000 in economic profits if she builds a drug store there. Clearly, Bella will be more likely to get the land.
Because location is often the key to profits, ‘landowners are frequently able to squeeze their renters. One of the most popular locations in the Boston area, for example, is Harvard Square. There are dozens of restaurants in and around the square, and most of them are full most of the time. Despite this seeming success, most Harvard Square restaurant owners are not getting rich, because they must pay very high rents for the locations of their restaurants. A large part of the restaurant’s revenues goes to rent the land.
Although the supply of land is generally perfectly fixed, the supply of land in a given use may not be so. As the population of a city grows, housing developers find themselves willing to pay more and more for land. As land becomes more valuable for development, some farmers sell out, and the supply of land that can be used for development increases.
5. What’s the difference between land and other resources?
A. Land’s supply is strictly fixed. B. The prices of other resources are lower.
C. Land can’t be used up.        D. Land is more useful.
6. Which of the following can’t determine the price of a piece of land?
A. Its location.                               B. Its purchasers’ purpose.
C. The total amount of its supply for general use.   D. Its features.
7. Which of the following is wrong according to the passage?
A. The price of a piece of land is changeable.
B. The profit of a shop is often determined by its location.
C. Most Harvard Square restaurant owners would be getting rich, if they paid lower rents for the locations of their restaurants.
D. The supply of land for development might fall down.
8. Which of the following can be the best title of the passage?
A. The Use of Land                B. The Natural Resources
C. The Land Market                D. The Land Development

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The medical world is gradually realizing that the quality of the environment in hospitals may play a significant role in the process of recovery from illness.
As part of a nationwide effort in Britain to bring art out of the galleries and into public place, some of the country’s most talented artists have been called in to transform older hospitals and to soften the hard edges of modern buildings. Of the 2,500 National Health Service hospitals in Britain, almost 100 now have significant collections of contemporary art in corridors, waiting areas and treatment rooms.
These recent initiatives owe a great deal to one artist, Peter Senior, who set up his studio at a Manchester Hospital in Northeastern England during the early 1970s. He felt the artist had lost his place in modern society, and that art should be enjoyed by a wider audience.
A typical hospital waiting room might have as many as 5,000 visitors each week. What a better place to hold regular exhibitions of art and paintings, in the outpatients waiting area of the Manchester Royal Hospital in 1975. Believed to be Britain’s first hospital artist, Senior was so much in demand that he was soon joined by a team of six young art school graduations.
The effect is striking. Now in the corridors and waiting rooms, the visitor experiences a full view of fresh colors, playful images and restful courtyard.
The quality of the environment may reduce the need for expense when a patient is recovering from an illness. A study has shown that patients who had a view onto a garden needed half the number of strong painkillers compared with patients who had no view at all or only a brick wall to look at.
9. What does the author mean by using the phrase “to soften the hard edge of modern buildings”, in the second paragraph?
A. To hold exhibitions of art and paintings in hospitals.
B. To tear down the old hospital and build a new one.
C. To decorate hospitals with art collection.
D. To paint the walls of hospitals in soft colors.
10. What is true about Peter Senior?
A. A famous doctor in Manchester Hospital and a talented artist.
B. Britain’s first hospital artist and a patient in Manchester Royal Hospital.
C. One of the six young art school graduations.
D. A talented artist and a pioneer introducing art into hospitals.
11. What can we conclude from the fact that six young art school graduates joined Peter?
A. Artists should take an active part in social activities.
B. The role of hospital environment is being recognized.
C. Artists are more important to patients in hospitals.
D. Hospitals need more young art school graduates to attend the patients.
12. What does the last paragraph suggest?
A. The improvement of hospital environment may help the patients recover from illness.
B. The improvement of hospital environment may cost the patients more than before.
C. The patients needed no painkillers when they had a view of a painting.
D. The patients had no pain at all after the improvement of hospital environment.

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Ocean Park Hong Kong is a theme park in the Southern District of Hong Kong Island. The park was built with donations from the Royal Hong Kong Jockey Club (now Hong Kong Jockey Club) and opened on 10 January 1977. The park is operated by Ocean Park Corporation, which is a statutory（法定的）department. It offers affordable marine animal education and entertainment and is a private organization for commercial purposes.
In the early operation of the park, the main sources of income for the park were the ticket prices and the funding from the Jockey Club. Since the ticket price was low, most of the time Ocean Park was operating under deficit（财政赤字）. In 1 July 1987, the government established a 200 million trust from the funding of Jockey Club, under the Ocean Park Corporation Ordinance. This separated Ocean Park from Jockey Club and became a non-profit organization; it needs to be responsible for its own income and was allowed to use commercial means to operate the park.
Since it was permitted to use commercial means to operate, it gradually raised its ticket price and the deficit turned into profit. In 1992, 3 million visitors visited the park. Since 1998, the East Asian financial crisis（经济危机）, aging attractions, and the passing away of the killer whale; the park recorded a deficit for a couple years. Although it was allowed to host 2 pandas in 1999, the number of visitors did not go up and Ocean Park was forced to close its water attractions and the "Old Village" attraction and turned to bring in more rides in an attempt to capture the youth demand. Together with the opening up of mainland visitors under the Individual Visit Scheme, Ocean Park recorded an astonishing 4 million visitors in the year 2004-2005, the highest since the park opened.
In March 2005, Ocean Park made its redevelopment plan. On 23 November 2006, Ocean Park held a groundbreaking ceremony for its redevelopment
6. At the beginning, Ocean Park Hong Kong _________.
was built with the money from the government
was operated by Ocean Park Corporation
was a great success once it was opened
mainly got income from the ticket prices and donations
7. According to the passage, Ocean Park Corporation _________.
belongs to Hong Kong Jockey Club
is an official organization
is a non-profit organization
can not use commercial means to operate
8. How many deficits the Ocean Park experienced so far?
A. 1       B.2        C. 3         D. 4
9. Ocean Park Corporation took all of the measures to overcome the deficits except _________.
A. raise ticket price                   B. close some attractions
C. try to attract young customers        D. host 2 pandas
10. Which of the following statements is Wrong?
Ocean Park Hong Kong is a theme park.
Ocean Park Hong Kong has taken on a new look since 2005.
The East Asian financial crisis didn’t have any influence on Ocean Park.
At present, Ocean Park Hong Kong also attracts many mainland customers.

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As a human being you may have the choice of three basic attitudes towards life. You may treat life with the philosophy (哲学) of the vegetable, in which case your life will include being born, eating, drinking, sleeping, marrying, growing old and dying.
The second basic attitude is to look at life as if it were a business. A great many so-called successful men and women believe that life is a business. If you believe so, your first question of life, naturally, is " What do I get out of it? " " How much is this worth to me?" In a word, based on this attitude, happiness becomes a matter of successful competition. The great majority of human beings today look at life as if it were a business.
The third attitude toward life is the way of the artist. Here the basic philosophy is "What can I put into it?". They value cooperation and contribution. This point of view has been proved by history; for history remembers best those who have contributed most richly to the interests of their fellow-men. The more we investigate(调查),the more we become certain that the artistic attitude is the only one which goes with human happiness.
5. From the passage we know people who take the second life attitude ________.
A. are mostly businessmen                 B. think of getting the interests (利益) first
C. find their happiness from hard work              D. take competition as their whole life
6. People who are best remembered by history are probably
A. those living on vegetables       B. successful men
C. artists                                    D. businessmen
7. We may infer from this passage that ________.
A. some people are living only on vegetables
B. the artistic attitude is accepted by most people
C. the writer prefers the third life attitude
D. artists do most for the society in order to be remembered longer than others

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