题目
题型：不详难度：来源：
Invented a few years ago by students and seized upon by digital marketers, this festival for lonely hearts falls annually on the llth day of the llth month （since l is the loneliest number）．It is like St Valentine"s Day, only worse． Singletons shower each other with tender gifts: a barrage of pearls; a storm of sweets．
This November llth they spent a surprising 19 billion yuan on Alibaba"s online platforms-a fourfold increase on a year ago, and more than double what Americans spent online last Cyber Monday （the Monday after Thanksgiving, when retailers urge Americans to shop online）． About 100m purchases were logged, accounting for 80% of the packages shipped that day． Couriers（怏递员） were buried in parcels．
So life is good for China"s e-tailers, then? Not exactly． The number of digital marketers is increasing and online sales are booming． Consumers are enjoying lower prices, better service and more variety． The problem? The pressure on profits in Chinese e-commerce is worse than in America, reckons Elinor Leung of CLSA, a broker． "Almost no one makes money," she says．
The fiercest battles are being fought between online retailers and their bricks-and-mortar（实体的） rivals．Dangdang, a firm． that resembles Amazon,．and 360buy, another online retailer, have cut prices fiercely． Tencent, a cash-rich online giant known for its instant-messaging software, is splashing out to win market share． 360buy has also just raised $400m from investors to do the same． But it is unclear how much longer such firms can burn through capital．
小题1:What"s the best title of this passage?
| A．The Ambition of Alibaba |
| B．Fierce Competition between Retailers |
| C．A Newly Sprung Festival for the Singles |
| D．Chinese Booming and Developing E-commerce |
| A．outweigh Amazon and eBay in worldwide influence |
| B．rank top among all the Internet firms |
| C．have more than 159 billion dollars" sale |
| D．create another sales miracle just like the one on Singles Day |
| A．About 80 million． | B．About 100 million． |
| C．About 125 million． | D．About 180 million． |
| A．Optimistic． | B．Concerned． |
| C．Sympathetic． | D．Indifferent． |
答案
小题1:D
小题2:C
小题3:C
小题4:B
解析
试题分析：
小题1:主旨题：从第一段的句子：It is "one of the few bright spots in the Chinese economy," says Zeng Ming． He is talking about e-commerce．可知这篇文章讲的是中国电子经济的繁荣和发展。选D
小题2:细节题：从第一段的句子：predicts that digital transactions on his firm"s platforms will top l trillion yuan （$159 billion） this year 可知Zeng Ming 预测今年阿里巴巴会有1千5百90亿美元的销售。选C
小题3:计算题：从第三段的句子：About 100m purchases were logged, accounting for 80% of the packages shipped that day．可知是About 125 million选 C
小题4:细节题：从倒数第二段的句子：The problem? The pressure on profits in Chinese e-commerce is worse than in America, reckons Elinor Leung of CLSA, a broker． "Almost no one makes money," she says．可知作者是担心的。选C。
点评：这是一篇有关网络经济的文章，通过举例说明文章主旨，要求考生仔细阅读文本，耐心审题，结合题目做出准确的定位判断。
核心考点
试题【It is "one of the few bright spots in the Chinese economy," says Zeng Ming． He i】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
Last week when I was on the train, there was a man sitting by himself in the back of the train carrying on a mobile phone conversation—in another language. It was loud and disturbed most of the people on the train. I think it was annoying.
Fortunately I sat next to a wonderful old lady who was taking a two-day trip by train. She said her two daughters were worried at the thought of driving for three days to reach her home, although she had no trouble driving. The train ride was the only choice for her. She loved to look out of the window and watch the world go by on the train.
She was fun to talk to and asked me when my children started being parents. That is a very good question. Both of us are old and have children. She asked that same question from time to time.
There are always many people on the train from all walks of life, different countries, and many languages. Riding the train is a great way to increase your knowledge and learn all kinds of cultures. If you get hungry, you can buy food in the food car at any time. If you need to use the restroom, there is always one for you.
It surely beats driving the car, which has to stop for food and restrooms. And it is better than taking the bus.
小题1:According to the passage, the purpose of the author’s train ride was ______.
| A．to do business | B．to see her children |
| C．to visit places of interest | D．to see her old friends |
| A．the services are quite good | B．the food is terribly expensive |
| C．all the passengers are polite | D．all the passengers are American |
| A．A painful experience on the train | B．A wonderful lady |
| C．Train ride—a cultural experience | D．The history of Amtrak |
There is no pollution, for instance. No dogs are permitted in Reykjavik, the capital. There is no television on Thursdays or during the entire month of July, and only three hours of black-and-white TV the rest of the time. There is no hard liquor on Wednesdays and no beer at any time. There are no handguns; only one jail of thirty-five cells（牢房） in the entire land – an admirable figure, even for a small country of 313,376 people.
There is no army, air force or navy. There is no tipping for anything. There are no large stores open on Saturdays or Sundays. Since Iceland is situated just under the Arctic Circle, there is no darkness in summer and do daylight in winter. But thanks to Gulf Stream, the climate is rather mild, with temperatures ranging from 34 degrees Fahrenheit to 52 degrees in July.
The rules on television, liquor, and guns are the result of governmental decision. But the absence of pollution is due in great part to the fact that Iceland gets its power from the enormous geyser（间歇泉）and the thousands of hot springs that come out of the ground. They provide all the energy needed by the country. In fact, Iceland uses only 3 percent of all its available power.
Iceland has been described as a democratic (民主的) independent country where more fish are caught and more books published per person than anywhere else in the world. The Icelanders have always felt a particular love for literature. They composed their first works in the ninth and tenth centuries AD. These works were poems and tales about the kings, heroes, and heroines of Iceland and Norway. At first the stories were memorized and passed from generation to generation. The Icelanders have never stopped writing ever since. “Rather shoeless than bookless," they proudly say.
小题1:American visitors enjoy visiting Iceland probably because .
| A．no dogs are permitted in the capital |
| B．the police do not carry handguns |
| C．it is very different from America |
| D．the climate is rather mild. |
| A．there are no soldiers in Iceland |
| B．the Icelanders don"t drink beer |
| C．there is no service fee of any kind |
| D．there are no crimes in Iceland |
| A．Iceland uses only 3 percent of all its available power |
| B．the Icelanders use hot water from the ground below as their energy |
| C．it is located just under the Arctic Circle |
| D．it is a democratic independent country |
| A．they regard books more important than shoes. |
| B．they would rather have shoes on than write books |
| C．they prefer traveling to reading |
| D．they prefer not to have shoes or books |
In general, single-letter prefixes have been popular since the 1990s, when terms such as e-mail and e-commerce first came into use.
Most “i” products are aimed at young people and considering the major readers of The Independent’s “i”, it’s no surprise that they’ve selected this fashionable name.
But it’s hard to see what’s so special about the letter “i”. Why not use “a”, “b”, or “c” instead? According to Tony Thorne, former head of the Language Center at King’s College London, “i” works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBCMagazines. “Even when Apple created the iPod, it seems it didn’t have one clear definition,” he says.
“However, thanks to Apple, the term is now associated with portability (轻便).” Adds Thorne.
Clearly the letter “i” also agrees with the idea that the Western world is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.
Along with “Google” and “blog”, readers of BBCMagazines voted “i” as one of the top 20 words that have come to define the last decade.
But as history shows, people grow tired of fads. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was associated with all things advanced and modern. However, as we entered the new century, the trend unavoidably disappeared.
小题1:People use iPlayer to _________.
| A．listen to music | B．make a call |
| C．watch TV programs online | D．read newspapers |
| A．young readers | B．old readers |
| C．fashionable women | D．engineers |
| A．portable | B．environmentally friendly |
| C．advanced | D．recyclable |
| A．“i” products are often of high quality |
| B．iTeddy is a living bear |
| C．the letter “b” replaces the letter “i” to name the products |
| D．the popularity of “i” products may not last long |
The 19 th century saw land grants(政府拨地) offered to railroad companies to build the transcontinental railroads, leaving public land in between privately owned land. In much of the West, some of the railroad sections were developed while others remained undeveloped, and in both cases the landownership has presented unique challenges to land management. With the completion of the interstate highway system, many of the small towns, which sprang up as railway stops and developed well, have lost their lifeblood and died.
Big solar plants and their power lines will also have effects far beyond their direct footprint in the West. This is not an argument against building them. We need alternative energy badly, and to really take advantage of it we need to be able to move electricity around far more readily than we can now.
So trade-offs will have to be made. Some scenic spots will be sacrificed. Some species(物种) will be forced to move, or will be carefully moved to special accommodations. Deals will be struck to reduce the immediate effects.
The lasting effects of these trade-offs are another matter. The 21st century development of the American West as an ideal place for alternative energy is going to throw off a lot of power and money in the region. There are chances for that power and money to do a lot of good. But it is just as likely that they will be spent wastefully and will leave new problems behind, just like the railroads and the highways.
The money set aside in negotiated trade-offs and the institutions that control it will shape the West far beyond the immediate footprint of power plants and transmission lines. So let’s remember the effects of the railroads and the highways as we construct these new power plants in the West.
小题1:What was the problem caused by the construction of the railways?
| A．Small towns along the railways became abandoned. |
| B．Land in the West was hard to manage. |
| C．Some railroad stops remained underused. |
| D．Land grants went into private hands. |
| A．The use of money and power. |
| B．The transmission of power. |
| C．The conservation of solar energy. |
| D．The selection of an ideal place. |
| A．Disapproving. | B．Approving. | C．Doubtful. | D．Cautious. |
| A．How the Railways Have Affected the West |
| B．How the Effects of Power Plants Can Be Reduced |
| C．How Solar Energy Could Reshape the West |
| D．How the Problems of the Highways Have Been Settled |
Credit cards are the most convenient form of payment, and they are aggressively marketed to college students．Reportedly, a typical college student carries 4．6 credit cards and US $ 3,173 in credit card debt．
Credit cards seem to be a fact of life, not just student life． In the long term, using a credit card properly and paying off the balance can help establish a card history and increase your credit score, which will come in handy when you need an important loan, for a house or car, for example．Your credit score can affect even unrelated things like insurance rates．Credit cards also offer more protection for users than debit cards（借记卡）．Under federal law, the credit card holder is only responsible for the first US $ 50in fraudulent（欺诈的） purchases in cases of theft or loss．However, debit card users are responsible for the first US $ 500．
SallieMae found some good news in the fact that two thirds of students had discussed credit issues with their parents, but 84 percent said they needed more information．Those who didn"t get any guidance were more likely to be surprised when they found out how much they owed．
While credit cards offer the easiest access to money, they make it easy to live outside your means．Less than a fifth of students surveyed paid off their balance every month, and carrying a balance brings finance charges, sometimes at a very high interest rates．
SallieMae found that almost 40 percent of students chose their first credit card based on direct mail, which is probably why students get credit card offers in the mail． But when the credit card offers flow in, be sure that you read the fine print．Offers of low or no interest rates can disappear, leaving you a debt that climbs beyond your ability to pay it off．
小题1:What does the first paragraph imply?
| A．Most of the senior students are shocked to see how much they owed． |
| B．Students can only take out loans from credit cards． |
| C．Most of students" loans come from credit cards． |
| D．Credit cards have a bad effect on college students． |
| A．bring trouble | B．make mistakes |
| C．be important | D．be useful |
| A．Many students" first credit card is based on direct mail． |
| B．it costs the banks little to mail out credit cards． |
| C．Students don"t like to go to the bank to open a credit card account． |
| D．Banks have no other way to let students use their credit cards． |
| A．The advantages of using debit cards． |
| B．The similarities between credit cards and debit cards． |
| C．The advantages of using credit cards． |
| D．Credit cards are the most convenient form of payment． |
| A．l/3 | B．2/3 | C．l/4 | D．3/4 |
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