题目
题型:不详难度:来源:
Him: Mom, we have to start buying Danimals.
Me: Why?
Him: So, I can bring it to |school for lunch.It"s yogurt .
Me: Why do you want it so badly?
Him: Because Danimals i|s giving away five fantastic Caribbean vacations.
I had to explain that there was little chance that he would win a vacation.It"s a strategy used to encourage kids to beg for artificially-colored (人工着色的) yogurt that costs a lot.
Marketing follows my kids —and yours—wherever they go .It comes via TV commercials. Store displays and websites are also constantly selling at our kids .But the most powerful means in kids" lives is the presence of licensed characters on every product imaginable.
Children can begin their day in character clothing.There"s even character -themed wall paint available.A breakfast in a character bowl can be followed by a character toothbrush and character toothpaste(牙膏), character soap and shampoo, and a character wash cloth and towel .Then, they can put on character clothing and character shoes.Check that, character clock on the wall: Is it time for characier-shaped fruit snacks yet?
Surround kids with enough of the characters and they"ll come to believe they need them.Most of us, of course, don"t buy all those items.But say no to four products out of five and your home can still get filled with these tiny items encouraging brand loyalty (品牌忠诚)
At this time of year, parents buy licensed school supplies.With so much marketing around us, it can be tough to stop the tide.
"One thing that helps parents"is that they can talk to other parents about, this kind of thing," Linn suggested ."If you decide you want to buck this, it helps to find other people who will do the same thing .That way, if your child says."Everyone"s doing it," you can really have a sense of whether everyone is." |
小题1:From the dialogue between the author and the son, we can infer that ____-
A.the son likes drinking yogurt a lot. |
B.buying Danimals may win a free tour |
C.the son"s school encourages kids to eat yogurt |
D.Danimals in the most popular yogurt among kids. |
A.character bowls increase kids" appetite. |
B.character-themed wall paint is expensive |
C.household goods are becoming the target of advertisers. |
D.Linn considered character-themed products a foolish marketing strategy. |
A.support | B.resist | C.advertise | D.learn |
A.Marketing is affecting kids all the time. |
B.Most kids now don"t have a happy childhood, |
C.Kids like buying licensed school supplies a lot. |
D.Licensed character produce are doing great harm to kids. |
答案
小题1:B
小题2:C
小题3:B
小题4:A
解析
核心考点
试题【I had this exchange with my 6-year-old last week. Him: Mom, we have to start buy】;主要考察你对题材分类等知识点的理解。[详细]
举一反三
Professor Julia Twigg, a social policy expert, said, “Women over 75 are now shopping for clothes more frequently than they did when they were young in the 1960s.In the 1960s buying a coat for a woman was a serious matter.It was an expensive item that they would purchase only every three or four years — now you can pick one up at the supermarket whenever you wish to.Fashion is a lot cheaper and people get tired of things more quickly.”
Professor Twigg analysed family expenditure(支出) data and found that while the percentage of spending on clothes and shoes by women had stayed around the same — at 5 or 6 percent of spending — the amount of clothes bought had risen sharply.
The professor said, “Clothes are now 70 percent cheaper than they were in the 1960s because of the huge expansion of production in the Far East.In the 1960s Leeds was the heart of the British fashion industry and that was where most of the clothes came from, but now almost all of our clothes are sourced elsewhere.Everyone is buying more clothes but in general we are not spending more money on them.”
Fashion designer Angela Barnard, who runs her own fashion business in London, said older women were much more affected celebrity(名流) style than in previous years.
She said, “When people see stars such as Judi Dench and Helen Mirren looking attractive and fashionable in their sixties, they want to follow them.Older women are much more aware of celebrities .There’s also the boom in TV programmes showing people how they can change their look, and many of my older customers do yoga to stay in shape well in their fifties.When I started my business a few years ago, my older customers tended to be very rich, but now they are what I would call ordinary women.My own mother is 61 and she wears the latest fashions in a way she would never have done ten years ago.”
小题1:Professor Twigg found that, compared with the 1960s, _________.
A.the price of clothes has generally fallen by 70% |
B.the spending on clothes has increased by 5% or 6% |
C.people spend 30% less than they did on clothes |
D.the amount of clothes bought has risen by 5% or 6% |
A.They are often ignored by fashion designers. |
B.They are now more easily influenced by stars. |
C.They are regarded as pioneers in the latest fashion. |
D.They are more interested in clothes because of their old age. |
A.they get tired of things more quickly | B.TV shows teach them how to change their look |
C.they are in much better shape now | D.clothes are much cheaper than before |
A.Age Is No Barrier for Fashion Fans | B.The More Fashionable, the Less Expensive |
C.Unexpected Changes in Fashion | D.Boom of the British Fashion Industry |
According to Scotland Yard, only 60 of the 225 crimes were white.Despite being a small minority of the knife holding criminals, whites did, however, make up the single largest group of victims of knife crime.
According to the Scotland Yard report, whites made up 222 of the 637 victims of knife crime over the last three months.This number could probably be higher, as 292 victims were not identified by race.
This month Scotland Yard Deputy Commissioner Sir Paul Stephenson suggested knife crime has replaced drug selling as the top concern for London police.
Sir Paul said so as he announced a specialist knife crime unit to deal with teenagers carrying knives in the capital.It will use a team of 75 specialist officers to find criminal group members and their supporters.
Detective Inspector, George Rhoden, president of the National Organisation of Black Law Enforcement Executives said, “In the black community we have all noticed that there is major concern about gun and knife crime.Clearly we are not the only part of the community affected by the problem of children who have no fathers, but parental responsibility should be of major concern.”
Around 59 percent of black Caribbean children and 54 percent of mixed – race youngsters are looked after by a lone parent.In the white British population, the number is 22 percent.
小题1:From the above, we can see that in knife crimes in London.
A.there are more whites than blacks as victims |
B.there are more blacks than whites as victims |
C.blacks make up the smallest group of criminals |
D.blacks make up the second largest group of criminals |
A.drug selling has replaced knife crime as the top concern for London police |
B.drug selling had been the top concern for London police in the past |
C.knife crime used to be the top concern for London police |
D.London police now pay no attention to drug selling |
A.Punishing the parents of teenagers carrying knives. |
B.Arresting the teenagers carrying knives. |
C.Forming a specialist knife crime unit. |
D.Fining the teenagers carrying knives. |
A.That they are poorly educated. |
B.That they are influenced by their fathers. |
C.That many of them come from incomplete families. |
D.That their parents are too busy to take care of them. |
The survey of 1,677 people by specialist employment advice website workingmums.co.uk showed that despite a tougher job climate, in which redundancies(裁员) had risen dramatically during the crisis, mothers demanded for a more flexible schedule.
Flexible hours for full-time jobs came top of the list for 85 percent of respondents who were asked what they thought made for a family-friendly employer. That came just ahead of homeworking opportunities.
“Flexibility is really key and able to help achieve an element of work/life balance,” workingmums.co.uk founder Gillian Nissim told reporters.
She said the crisis had not reduced the urgency of this issue for working mums and that employers who want to be prepared for the eventual upturn would do well to listen to them rather than risk losing them to more forward-thinking rivals.
Many women said they had considered setting up their own business as a way around the flexibility problem and nearly half (45 percent) of respondents said they had looked into it.
Nissim said the workingmums.co.uk database alone showed that on average working mums have more than 15 years of work experience and a range of valuable skills picked up in the workplace and from their parenting experiences.
“So the benefits to employers of being able to accommodate (适应) a degree of flexibility is significant,” she said.
Part-time work, flexibility around emergency cover or school holidays were the next highest concerns with extended maternity (产假) pay as well on the list of concerns.More than half (54 percent) of respondents said they would accept a less well-paid job in return for flexibility, with 40 percent prepared to consider this option.
小题1:The passage mainly discuss the problem of _______.
A.working mothers requiring flexible working hours. |
B.working mothers planning to set up their own businesses. |
C.well-paid jobs. |
D.unemployment at the time of financial crisis. |
A.to have an extended maternity. |
B.to have opportunities to operate their own companies. |
C.to strike a balance between work and life. |
D.to pick up a range of valuable skills. |
A.40 percent of the respondents are ready to have less-paid jobs instead of full-time jobs. |
B.more than half of the respondents would accept a less well-paid job if they were given a job of flexible hours. |
C.the highest concern of working mums is about part-time work. |
D.women were more concerned about extended maternity pay than school holidays. |
A.Advertisements. | B.People. | C.Education. | D.Career. |
Setting a Bright Alarm Clock
The light of your bright alarm clock can prevent you from falling asleep. You can make your room as dark as possible. Cover the bright numbers with a book or consider buying a small travel clock. Your cellphone alarm may also do the trick.
Counting Sheep
When you just can’t fall asleep, it’s useless to stay in bed to count sheep. If you’ve been trying to fall asleep for more than 30 minutes, the National Sleep Foundation suggests you get up to do some reading or watch TV for a while. Such activities will make you sleepy. Before you know it, you’ll be going back to bed really tired.
3. Exercising Late at Night?
Daytime workouts(锻炼) will keep you full of energy for hours. That’s why you don’t want to exercise within three hours of hitting the sack. Fierce(剧烈的) physical activity raise your body temperature and pumps your energy level—both are bad for a good night’s sleep.
小题1:What can we learn from the first sentence of the passage?
A.It’s not good to fail to fall asleep at night. |
B.People in a good company often have sleeping problems. |
C.There are many people who have sleeping problems. |
D.You should find someone to talk to if you can’t fall asleep. |
A. going back home B. going to bed
C. going to the gym C. falling asleep
小题3:Which of the following is NOT mentioned in the passage?
A.The bad results of getting too little sleep. |
B.Why the bright alarm clock keeps you awake. |
C.What to do if you can’t fall asleep after 30 minutes. |
D.Why watching TV and reading books make people sleepy. |
A.why so many people can’t sleep well at night |
B.how to enjoy a good night’s sleep |
C.that sleeping problems are troubling more and more people |
D.that people may solve their sleeping problems by some habits |
Reasons for this trend are the fact that so many different types of restaurants have been set up recently, each with their own particular type of food and special atmosphere, together with the increased specialty in the type of snacks being offered. Gone are the cheese sticks of the old days, when appetizers were not really taken seriously. Some favorite snacks of the moment are slices of hot pizza, creamy fish-based dishes and crispy cakes and so on.
Prices for appetizers are not equal to a full meal; however, their new popularity has meant that they are by no means as cheap as they used to be. Certainly, for that special occasion, a meal in a nice restaurant, complete with the piano performance, is hard to beat. However, if we see this trend for “butterfly eating”---moving around several different places in one evening continues, then all the traditional style restaurants may well have to provide their own appetizer bars as well!
小题1:How are the eating habits of the Californians changing?
A.People are dining out less. |
B.Californian restaurants are becoming less popular. |
C.Most people eat less than they used to. |
D.A full restaurant meal is less popular. |
A.have much the same menu |
B.have their own particular characteristics |
C.have a bar with live music |
D.are located at the end of the town |
A.need a car or take a bus or other transport |
B.be bored with some kinds of snacks |
C.spend more time for a full meal than you would |
D.eat too much meat |
A.relatively important | B.a full meal |
C.a cheap meal | D. an expensive meal |
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