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The iPhone, the iPad: each of Apple’s products sounds cool and has become a fad(一时的风尚). Apple has cleverly taken advantage of the power of the letter “i” —and many other brands are following suit. The BBC’s iPlayer —which allows Web users to watch TV programs on the Internet —adopted the title in 2008. A lovely bear —popular in the US and UK—that plays music and video is called “iTeddy”.
A slimmed-down version of London’s Independent newspaper was launched last week under the name “i”.
In general, single-letter prefixes(前缀) have been popular since the 1990s, when terms such as e-mail and e-commerce first came to use..
Most “i” products are targeted at young people and considering the major readers of Independent’s “i”, it’s no surprise that they’ve selected this fashionable name.
But it’s hard to see what’s so special about the letter “i”. Why not use “a”, “b”, or “c” instead? According to Tony Thorne, head of the Language Center at King’s College. London, “i” works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBC Magazines.” Even when Apple created the iPod, it seems it didn’t have one clear definition,” he says.
“However, thanks to Apple, the term is now associated with portability(轻便),” adds Thorne.
Clearly the letter “i” also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.
Along with “Google” and “blog”, readers of BBC Magazines voted “i” as one of the top 20 words that have come to define the last decade.
But as history shows, people grow tired of fads. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was associated with all things advanced and modern. However, as we entered the new century, the trend inevitably disappeared.
(   ) 小题1:. People use iPlayer to        .
A.listen to musicB.make a call
C.watch TV programs onlineD.read newspapers
(   ) 小题2:. We can infer that the Independent’s “i” is aimed at         .
A.young readersB.old readersC.fashionable womenD.engineers
(   ) 小题3:. The underlined word “ambiguous” means         .
A.popularB.uncertainC.definiteD.unique
(   )小题4:. Nowadays, the “i” term often reminds people of the products which are         .
A.portableB.environmentally friendlyC.advancedD.recyclable
(   ) 小题5:.. The writer suggests that         .
A.“i” products are often of a high quality
B.the popularity of “i” products may not last long
C.the letter “b” replaces letter “i” to name the products
D.iTeddy is a live bear

答案

小题1:. C          
小题1:.A
小题1:.B
小题1:.A
小题1:.B
解析

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试题【The iPhone, the iPad: each of Apple’s products sounds cool and has become a fad(】;主要考察你对题材分类等知识点的理解。[详细]
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In Daniel Gilbert’s 2006 book "Stumbling(跌撞) on Happiness," the Harvard professor of psychology looks at several studies and concludes that marital(婚姻的) satisfaction decreases after the birth of the first child and increases only when the last child has left home. He also declares that parents are happier grocery shopping and even sleeping than spending time with their kids.
The most recent comprehensive study on the emotional state of those with kids shows us that the term "bundle of joy" may not be the most accurate way to describe our kids. "Parents experience lower levels of emotional well-being, less frequent positive emotions and more frequent negative emotions than their childless peers," says Florida State University’s Robin Simon, a sociology professor.
Simon received plenty of hate mail in response to her research,which isn’t surprising. Her findings shake the very foundation of what we’ve been raised to believe is true. In a recent NEWSWEEK Poll, 50 percent of Americans said that adding new children to the family tends to increase happiness levels. But which parent is willing to admit that the greatest gift life has to offer has in fact made his or her life less enjoyable?
Is it possible that American parents have always been this disillusioned(有幻觉的)? In pre-industrial America, parents certainly loved their children, but their kids also served a purpose—to work the farm, contribute to the household. Today, we have kids more for emotional reasons, but an increasingly complicated work and social environment has made finding satisfaction far more difficult. Raising children has not only become more complicated, it has become more expensive as well. The National Marriage Project’s 2006 report says that parents have significantly lower marital satisfaction than nonparents because they experienced more single and child-free years than previous generations.
As for those of us with kids, all the news isn’t bad. Parents still report feeling a greater sense of purpose and meaning in their lives than those who’ve never had kids. And there are other rewarding aspects of parenting that are impossible to quantify.
小题1:.
What’s the main idea of the book Stumbling on Happiness?
A.Parents are happier shopping than looking after their children.
B.Once they have children, the couples can never be as happy as before.
C.Compared with their childless peers, parents are leading a sad life.
D.The adding of children at home brings down marital satisfaction.
小题2:.
. What can we infer from Para.3?
A.The Newsweek Poll shows that people think Prof. Simon’s finding is right.
B.Many people can’t accept the fact that they are not happy with their children.
C.It isn’t surprising that Professor Simon’s controversial research made her famous.
D.Simon’s findings are based on the belief passed down from generation to generation.
小题3:.
What can we learn about American’s families in the past?
A.People had very good parents-children relationship in the family.
B.Having children could be partly out of some practical purposes.
C.Parents loved their children but they still asked them to work a lot.
D.Children had to work very hard to make their parents love them.
小题4:.
What’s the author’s opinion about having children?
A.The author doesn’t think having children is a good thing to the family.
B.The author feels children make the life of a family happy.
C.The author thinks parenting can still be rewarding in a certain way.
D.The author believes that parents sacrifice a lot for having children.

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What’s your dream vacation? Watching wildlife in Kenya? Boating down the Amazon? Sunbathing in Malaysia? New chances are opening up all the time to explore the world. So we visit travel agents, compare packages and prices, and pay our money.
We know what our vacation costs us. But do we know what it might cost someone else? It’s true that many poorer countries now depend on tourism for foreign income. Unfortunately, though, tourism often harms the local people more than it helps them.
It might cost their homes and lands. In Myanmar, 5,200 people were forced to leave their homes among the pagodas(佛塔)in Bagan so that tourists could visit the pagodas.
Tourism might also cost the local people their livelihood and dignity. Local workers often find only menial(卑微的)jobs in the tourist industry. And most of the profits do not help the local economy. Instead, profits return to the tour operators in wealthier countries. When the Maasai people in Tanzania were driven from their lands, some moved to city slums. Others now make a little money selling souvenirs or posing for photos.
Problems like these were observed more than 20 years ago. But now some non-government organizations, tour operators and local governments are working together to begin correcting them. Tourists, too, are putting on the pressure.
The result is responsible tourism, or“ethical tourism.”Ethical tourism has people at its heart. New international agreements and codes of conduct can help protect the people’s lands, homes, economies and cultures. The beginnings are small, though, and the problems are complex.
But take heart. The good news is that everyone, including us, can play a part to help the local people in the places we visit. Tour operators and companies can help by making sure that local people work in good conditions and earn reasonable wages.
They can make it a point to use only locally owned hotels, restaurants and guide services. They can share profits fairly to help the local economy. And they can involve the local people in planning and managing tourism.
What can tourists do? First, we can ask tour companies to provide information about the conditions of local citizens. We can then make our choices and tell them why. And while we’re abroad, we can:
★Buy local foods and products, not imported ones.
★Pay a fair price for goods and services and not bargain for the cheapest price.
★Avoid flaunting(炫耀) wealth.
★Ask before taking photographs of people. They are not just part of the landscape! Let’s enjoy our vacation and make sure others do, too.
小题1:.
.What is probably the best title for the article?
A.Tourism Causes Bad EffectsB.Tourism Calls for Good Behavior
C.Vacations Bring a Lot of FunD.Vacations Cost More Than You Think
小题2:.
The underlined phrase“take heart”means“     ”.
A.pay attentionB.take careC.cheer upD.calm down
小题3:.
According to the passage, the writer thinks     .
A.tourism is not a promising industry.
B.dream vacations should be spent abroad
C.the problems caused by tourism are easy to settle.
D.tourists should respect local customs and culture

题型:不详难度:| 查看答案
If you know exactly what you want, the best way to get a job is to get specialized training. A recent survey shows that companies like graduates in such fields as business and health care who can go to work immediately with very little on-the-job training. 
That’s especially true of booming fields that are challenging for workers. At Cornell’s School of Hotel Administration, for example, bachelor’s degree graduates get an average of four or five job offers with salaries ranging from the high teens to the low 20s and plenty of chances for rapid advancement. Large companies, especially, like a background of formal education coupled with work experience. But in the long run, too much specialization doesn’t pay off. Business, which has been flooded with MBAs, no longer considers the degree an automatic stamp of approval. The MBA may open doors and command a higher salary initially, but the effect of a degree washes out after five years.
As further evidence of companies gradually losing faith in specialized degrees, Michigan State’s Scheetz mentions a pattern in hiring practices. Although companies tend to take on specialists as new hires, they often seek out generalists for middle and upper-level management.  “They want someone who isn’t constrained(限制)by details to look at the big picture,” says  Scheetz. This sounds like a formal statement that you approve of the liberal-arts (文科)graduates. Time and again labor-market analysts mention a need for talents that liberal-arts majors are assumed to have: writing and communication skills, organizational skills, open-mindedness and adaptability, and the ability to analyze and solve problems. David Birch, manager of the Boston Red Sox, claims he does not hire anybody with an MBA or an engineering degree, “I hire only liberal-arts people because they have a less-than-canned way of doing things,” says Birch.
For a liberal-arts degree, students focus on some basic courses that include literature, history, mathematics, economics, science, human behavior—plus a computer course or two. With these useful and important courses, you can feel free to specialize, “A liberal-arts degree coupled with an MBA or some other technical training is a very good combination in the marketplace,” says Scheetz. 
小题1:
What kinds of people are in high demand on the job market?
A.Students with a bachelor’s degree in humanities.
B.People with an MBA degree from top universities.
C.People with formal schooling plus work experience.
D.People with special training in engineering
小题2:
By saying “…but the effect of a degree washes out after five years”(Para 2), the author means     
A.most MBA programs fail to provide students with a solid foundation
B.an MBA degree does not help in the future promotion
C.MBA programs will not be as popular in five years’ time as they are now
D.people will not forget about the degree the MBA graduates have got
小题3:
According to Scheetz’s statement ( Para. 3), companies prefer people who     
A.have a strategic mind B.are talented in fine arts
C.are ambitious and aggressive D.have received training in mechanics
小题4:
David Birch claims that he only hires liberal-arts people because they     
A.are more capable of handling changing situations
B.can stick to established ways of solving problems
C.are thoroughly trained in a variety of specialized fields
D.have attended special programs in management
小题5:
Which of the following statements does the author support?
A.Specialists are more expensive to hire than generalists.
B.Formal schooling is less important than job training.
C.On-the-job training is, in the long run, less costly.
D.Generalists will do better than specialists in management.

题型:不详难度:| 查看答案
Roslyn Hing School on long Island recently started a pilot program using iPads in some classrooms.
A growing number of schools across the U.S.are multimedia,history through gamse and math with step-by -step animation(动画)of complex problems.
As part of a pilot program,Roslyn High School handed out 47 iPads on Dec.20,2010 to the students and teachers in two humanities(人文学科)classes. The school district hopes to provide iPads eventually to all 1,100 of its students.
The iPads are to be used in class and at hom during the school year to replace texbooks,allow students to correspond with teachers and tum in papers and homework tasks,and preserve a rocord of student work in digital files.
“It allows us to extend the classes beyond these four walls.”said larry Reiff,an English teacher at Roslyn who now posts all his course mateials online.
But educators are still divided over whether practices to give every student a laptop have made a difference academically.
“Thre is very little evidence that kids learn more,faster of better by using these machines,”said Larry Cuban,a retried professor of eduction at Staford University.“IPads are excellent tools to attract kids,but then the fieshness wears off and you eget int hard-core problems of teaching and learning.”
But school leaders say the iPad is not just a cool new toy but rather a powerful and multifunctional tool with a number of applications,including thousands with educational uses.
“If there isn"t an application that does something I need ,there will be sooner or later,”said Mr.Reiff,who said he now used an application that includes all of Shakespare"s plays.
小题1:The program of using iPads in class is            .
A.widely accepted by most schools in the United States
B.only an experimental one carried out in some schools
C.a compulsory one carried out by the U.S government
D.encouraged and organized by the iPad company
小题2:The underlined part “these four walls”in paragraph 5 refers to    .
A.school dormitoryB.school campus
C.teacher"s officeD.school classroom
小题3:We can use iPads to do the following at school except     .
A.replace the school textbooksB.keep digital record of homework
C.judge the teachers"teachingD.communicate with teachers
小题4:The school leaders tink highly of the iPad mainly because it is       .
A.cool and interestingB.powerful and helpful
C.multifunctional and expensiveD.attractive and vivid
小题5:We can infer from the passage that     .
A.most old teachers are against the pilot program
B.students have achieved a lot after using iPads
C.teaching will become less important with the help of ipads
D.iPads will be used is more and more schools in the US

题型:不详难度:| 查看答案
There is that great idea that in an information and knowledge based economy, the most important thing for companies is attracting and holding outstanding talented guys.Obviously I will not say that is not important, but in my opinion a successful and groundbreaking company cannot be built just from the collection of high talented people, as a great sports team can"t be constructed only by the collection of great players.
It is more important to build teams of people that achieve the goals according to the company"s organizational vision.It is necessary to create organizations where everybody (with outstanding talent or not) can develop their best personal capabilities and that these capacities are addressed to achieve the corporate goals and mission.The company efforts must be addressed to design an organizational system that produces and uses talent from everyone in the company.
Trying to get the best from our people through corporate team building policies, establishing a concrete corporate culture and values, making our company a place where people want to work because it is a good place to stay and develop their capacities, is the best way to compete in the knowledge economy.That will keep us out of the obligation to constantly seek for the "best players" and entering in the retribution auctions(拍卖).
We have to take into account that, nowadays, the real talented and creative people, like to work or engage themselves in projects where they can develop their capacities, they can be involved in the organizational goals and vision, and where they are treated with respect and dignity.Definitively, they want to be happy doing their jobs.And we have to build organizations where they can find that.
小题1:
.The underlined word that in Paragraph 1 refers to ________.
A.information and knowledgeB.the great idea
C.the collection of talented peopleD.attracting and holding talented people
小题2:
.In the author’s opinion, a good company should consist of ________.
A.only outstanding peopleB.both talented and common people
C.only common peopleD.more talented people than common people
小题3:
The most important thing a successful company should do is ________.
A.constantly seek for talented people
B.employ people with different abilities
C.make the company a place where employees are glad to devote themselves to work
D.make the company a place where employees can get the best pay and great respect
小题4:
According to Paragraph 3, the company can get the best from its employees in the following ways EXCEPT ________.
A.making corporate team building rules
B.forming corporate culture and values
C.encouraging them to develop their abilities
D.competing in the knowledge economy

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