题目
题型：不详难度：来源：
When copywriters create descriptions, they often leave a lot to be desired. There is no interaction(互动) or experience. Descriptions should be descriptive. Successful descriptions should fill the gap of what customers would see, hear, smell, taste or feel as if they were standing before the product. Successful descriptions should also draw customers’ attention and create an actual event as if they could be right there.
Do you make cinnamon rolls(肉桂卷)？You wouldn’t want to describe them simply as “delicious” or “smell great”. Instead, you’d want to bring your customers to the experience of enjoying them. Some
thing like this will work better: Completely NOT your grandma’s cinnamon rolls! Freshly bake them right in your own oven. As the strong pleasant smell of these excellent rolls begins to float in the air, your nose will start to feel excited and you’ll immediately know they are worth the wait.When writing descriptive copy, choose the senses that are most proper and focus on them. If describing food, certainly you’ll think about not only what you’re tasting, but also what you smell and see. If you’re writing travel copy, you’ll focus on sights, s
ounds as well as feelings. Your goal i
s to have your readers close their eyes and imagine they are in the same experience as you are.小题1:The purpose of copywriting is to .
| A．create a pleasant experience |
| B．develop customers’ five senses |
| C．persuade people to do things |
| D．give people rich imagination |
| A．by cause and effect(因果) | B．by order in space |
| C．by order in time | D．by examples |
| A．People’s five senses |
| B．Copywriting and advertisements |
| C．Descriptive copywriting |
| D．Copywriting and the five senses |
答案
小题1:C
小题1:D
小题1:D
解析
核心考点
试题【Copywriting is the art of sending a message in writing, especially in advertisem】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
25 he got in he told me that he was a 26 and went out to sea for weeks at a time. He took medicine for his nerves and 27 to get another prescription(处方) before he left on the boat. He said that he had prayed (祈祷) 28 would stop for him so he could be there before the 29 office closed. With some 30 driving we managed to make it there in about 10 31 . I then asked him how he 32 on getting back home and he said he could walk. “I’ll patiently 33 for you and bring you back,” I told him. He 34 me and said he should only be about 15 minutes.
Afterwards he got back in my 35 and tried his hardest to pay me back: offering me dinner, gas money, even offering to ship me 40 lbs of scallops (海扇贝)! I 36 refused, gave him a smile card and asked him to help someone else the next time he had a 37 . I drove him back to where I had picked him up and 38 one more “thank you” he was on his way.
I feel that the world 39 offers us what we need. In the man’s 40 it was a ride, in mine the chance to help someone else.
| 小题1: |
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| 小题2: |
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This is a difficult task. However, if you try to learn by heart only part of each lesson, you’ll find it not half so hard as you might have thought. Learning this way, you will make rapid progress. Of course, writing is also necessary. It helps you a lot on our way to success in English.
Equally important is to feel the language. You should be able to laugh at jokes and be shocked at bad news. When using English, try to forget your mother tongue. Instead of helping you, your own language gets in your way. So, never try to see English through translation.
小题1:In the writer’s opinion, the most effective way in learning English is _______.
| A．to practise speaking, writing and feeling it |
| B．to memorize the English words and grammatical rules |
| C．to translate everything into his own language |
| D．to forget your own native language |
| A．stop you mastering English | B．help you study English well |
| C．make English easy to learn | D．help you notice mistakes |
| A．to get a knowledge of English by touching |
| B．to be able to read and write English |
| C．to be able to experience the rich feeling of the language |
| D．to translate English into your own by imagining |
However, it wasn’t all sweetness and light. There was a reported coldness between the cat and dog in 25% of the homes, while aggression(侵略，好斗) and fighting were found in 10% of the homes. One reason for this is probably that some of their body languages are just different. For example, when a cat turns its head away it means aggression, while a dog doing the same means submission(顺从).
In homes with cats and dogs living peacefully, researchers found a surprising behavior. They are learning how to talk each other’s language. It is a surprise that cats can learn how to talk “Dog”, and dogs can learn how to talk “Cat”.
What’s interesting is that both cats and dogs have appeared to become smarter. They can learn to read each other’s body languages, suggesting that the two may have more in common than was expected. Once familiar with each other’s body language, cats and dogs can play together, and enjoy sleeping together on the sofa.
The importance of this research on cats and dogs may go beyond pets — to people who don’t get along well, including neighbors, colleagues at work, and even countries. If cats and dogs can learn to get along, surely people have a good chance.
小题1:The underlined word swimmingly in Paragraph 1 is closest in meaning to ________.
| A．early | B．mostly | C．quickly | D．smoothly |
| A．they are cold to each other |
| B．they look away from each other |
| C．they misunderstand each other’s body languages |
| D．they are introduced at an early age |
| A．They eat and sleep together. |
| B．They watch each other’s behaviors. |
| C．They learn to speak each other’s language. |
| D．They know something from each other’s voices. |
| A．have common interests | B．are less different than was thought |
| C．have a common body language | D．are not so smart as was expected |
| A．We should learn to get along well with others |
| B．We should know more about animals. |
| C．We should live in peace with animals. |
| D．We should learn more body languages. |
Twenty years after the IQ tests were carried out in 1970, 366 of the participants said they were vegetarians — although more than 100 reported eating either fish or chicken.
Men who were vegetarians had an IQ score of 106, compared with 101 for non-vegetarians; while female vegetarians averaged 104, compared with 99 for non-vegetarians. There was no difference in the IQ scores, between strict vegetarians and those who said they were vegetarians but reported eating fish or chicken.
Researchers said the findings were partly related to better education and higher class, but it remained statistically significant after adjusting for these factors.
Vegetarians were more likely to be female, to be of higher social class and to have higher academic or vocational qualifications than non-vegetarians. However, these differences were not reflected in their annual income, which was similar to that of non-vegetarians.
Lead researcher Catharine Gale said, “The findings that children with greater intelligence are more likely to report being vegetarians as adults, together with the evidence on the potential benefits of a vegetarian diet on heart health, may help to explain why a higher IQ in childhood or adolescence is linked with a reduced risk of coronary heart disease in adult life.
But Dr Frankie Phillips of the British Dietetic Association said，“It_ is_ like _the _chicken _and _egg. Do people become vegetarians because they have a very high IQ or is it just that they are clever enough to be more aware of health issues？”
小题1: What’s the result of the research mentioned in the text?
| A．Intelligent children are more likely to become vegetarians later in life. |
| B．Children with a higher IQ are less likely to have heart disease later in life. |
| C．Intelligent children tend to belong to higher social class later in life. |
| D．Children with a healthier heart tend to have a higher IQ later in life. |
| A．most of the participants became vegetarians 20 years after the IQ tests were carried out |
| B．vegetarians who ate fish or chicken were of similar intelligence with strict vegetarians |
| C．female vegetarians were more likely to have higher annual income than non-vegetarians |
| D．vegetarians were more likely to have higher annual income than non-vegetarians |
| A．Intelligence is linked to not just being a vegetarian but to many factors. |
| B．The rate of getting heart disease is linked to your lifestyle. |
| C．The link between a high IQ and being a vegetarian is still uncertain. |
| D．The link between a healthy heart and diet remains to be proved. |
| A．Get more IQ points! |
| B．Be a vegetarian, please! |
| C．Vegetarian diet cuts heart risk |
| D．A high IQ is linked to being a vegetarian |
A wall of windows at a University of Pennsylvania engineering building has built-in blinds (百叶窗) controlled by a computer program that follows the sun’s path. Buildings are getting smarter and the next generation of building materials is expected to do even more.
Windows could catch the sun’s energy to heat water. Sensors that measure the carbon dioxide breathed out by people in a room could determine whether the air conditioning needs to be turned up.
Many new materials and technology have been designed in the last 15 years. They are now being used in a wave o
f buildings designed to save as much energy as possible. They include old ideas, like “green roofs”, where a belt of plants on a roof helps the building keep heat in winter and stay cool in summer, and new ideas, like special coating for windows that lets light in, but keeps heat out.As technologies such as sensors become cheaper, their uses spread.
The elevators (电梯) at Seven World Trade Center, which is under construction in New York, use a system that groups people traveling to nearby floors into the same elevator, thus saving elevator stops. People who work in the building will enter it by swiping (刷) ID cards that will tell the elevators their floor, readouts will then tell them which elevator to use. The building also has windows with a coating that blocks heat while letting in light.
M
ore new building materials and technology are in development. A Philadelphia building firm is now working on “smart wrap” that uses tiny solar collectors to catch the sun’s energy and transmitters (传输器) as wide as a human hair to move it. They are expected to change the face of the construction industry in the next ten years or so.小题1:________ will be developed and used in the construction industry.
| A．“Green roofs” that cool or heat buildings |
| B．“Smart wrap” that catches the sun’s energy |
C．Sunlight-measurin g sensors that control lights |
| D．Window coating that lets light in, but keeps heat out |
A．se nd people to floors with fewer stops | B．teach people how to use their ID cards |
| C．make people stay very cool in summer | D．help people go traveling in the building |
| A．a human hair | B．smart wrap | C．the sun’s energy | D．a transmitter |
| A．Buildings Are Becoming Smarter | B．Buildings Are Getting More Sunlight |
| C．Buildings Are Lacking in Much Energy | D．Buildings Are Using Cheaper Materials |
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