题目
题型:不详难度:来源:
Green, for example, tries to show the quality of a product: how good it is for us or for our environment. It also suggests that the product is healthier, has less fat and maybe fewer calories. Red, on the other hand is an aggressive color that is often used for packaging food. Red wants us to become hungry or thirsty. Purple is a kind of color that is often seen as royal. It indicates that it is something special. Producers use purple to show that something is of good quality. Blue is not very often found in food packaging because there are not very many foods that have a blue color.
Colors can also have different meaning in different cultures and countries. For example, while the color white is used in many Western countries to represent purity and innocence, it is seen as a symbol of mourning in many Eastern countries. The Egyptian pharaohs(法老) wore white crowns. A white sale is a sale of sheets, towels, and other bed and bath items. A white flag is the universal symbol for truce(休战). A white elephant is a rare, pale elephant sacred(神圣的) to the people of India, Thailand, Burma, and Sri Lanka. In these countries, something that is a white elephant is either a possession that costs more than it is worth to keep or an item that the owner doesn’t want but can’t get rid of.
Consumers are aware that certain foods must have certain colors. When Pepsi brought out a crystal clear cola in 1992, it thought that consumers would buy it because clear meant pure and healthy. After a few months Pepsi found out that a cola had to be dark-colored. Crystal Pepsi failed and the company pulled it off the market.
Advertising professionals often need to look at a product through the consumers’ eyes when choosing a color. The right packaging colors can truly improve the sales of a product but choosing a wrong color could end in failure.
小题1:According to the passage, blue is rarely used in food packaging because ____.
A.most consumers dislike it |
B.it matches very few foods |
C.it brings people low spirits |
D.it doesn’t catch people’s eyes |
A.a white flag | B.a white elephant |
C.a white sale | D.a white crown |
A.Pepsi’s success comes from failures |
B.health is the main concern in drink making |
C.crystal clear drinks can’t attract consumers |
D.people have fixed ideas about products and colors |
A.Colors in advertising |
B.Colors in food packaging |
C.Our everyday life and colors |
D.Foods in different colors |
答案
小题1:B
小题2:B
小题3:D
小题4: B
解析
试题分析:本文主要讲述的是各种颜色和食物包装之间的联系,一定的食物需要确定的颜色来包装。如果颜色合适,这种食品会销售得很好,如果颜色搭配不合理,可能销售量会教小。
小题1:B 细节题。根据文章第二段最后一句Blue is not very often found in food packaging because there are not very many foods that have a blue color.可知蓝色很少使用在包装上,主要是因为很少有食物是蓝色的。故B正确。
小题2:B 推理题。根据文章第3段最后3行In these countries, something that is a white elephant is either a possession that costs more than it is worth to keep or an item that the owner doesn’t want but can’t get rid of.可知在这些国家里a white elephant只那些昂贵但是又没有用处的东西。故B正确。
小题3:D 推理题。根据文章第4段第一句Consumers are aware that certain foods must have certain colors.可知消费者对于食物和一定的颜色的搭配是有确定的联系的。接下来就举了Pepsi的例子。说明这个例子正是为了说明消费者对于食物和一定的颜色的搭配是有确定的联系的这一观点的。故D正确。
小题4:B 主旨大意题。本文主要讲述的是各种颜色和食物包装之间的联系,一定的食物需要确定的颜色来包装。如果颜色合适,这种食品会销售得很好,如果颜色搭配不合理,可能销售量会教小。故B正确。
核心考点
试题【Everybody knows that colors are connected with certain feelings. For example, wh】;主要考察你对题材分类等知识点的理解。[详细]
举一反三
Give a detailed account of the offense, and make sure both you and the other person are talking about the same thing. Whether you make it in secret or public doesn’t matter, but your apology should be focused on the particular event.
Next, by acknowledging the hurt or damage done, you are making the recipient (接受者) begin to sense that you understand the situation. It is important to rebuild your relationship because it makes them feel their anger is understandable.
Don’t try to defend yourself by offering any excuses, which is important to let them know that you understand the event and you actions do cause them harm. The apology is all about THEM and how they feel. It doesn’t matter if the actions were intentional or not, the end result is the same and that is what needs to be focused on when learning how to say, “I’m sorry”.
Give a sincere statement of regret such as “I apologize” or “I’m sorry”. Above all, tell them it won’t happen again. After all, there is no value in apologizing for something that you will do again and again.
Finally, asking for forgiveness at the end of the apology gives the power back to the recipient. It tells them, that you have done all that you can do by apologizing and providing whatever form of restitution(补偿)you can. The next move is up to them.
By including all these ingredients and applying them to your situation, you will know exactly how to say “I’m sorry” next time you need to.
小题1:The passage mainly tells readers ____.
A.the importance of apologizing |
B.the process of apologizing |
C.how to apologize effectively |
D.how to repair a broken friendship |
A.They will be sorry for being angry with you. |
B.They will treat you differently right away. |
C.They will understand the situation better. |
D.They will think their former reaction normal. |
A.finding out better excuses |
B.taking responsibility for the event |
C.defending yourself from more harm |
D.understanding the current situation |
A.A sincere statement of regret. |
B.Giving the recipient more power. |
C.A promise that you won’t repeat your wrongdoings. |
D.Giving the recipient a detailed account of the event. |
The Pentagon is seeking for the cooperation with scientists in hope of developing a new technique by which people can control the insect’s flight direction and pass on the information its eyes or other organs catch through the equipment set in its body, the official said.
It is thus designed that a tiny controlling chip will be equipped in an insect’s body when it is in chrysalis(蛹). As the insect grows, the cut made when fixing in the chip will be recovered. The chip will exist in forever. Scientists believe this won’t influence the insect, sound growth or the functions of internal organs.
The terminal target of the project is to set up a global system, in which the insect robots will be stationed in all parts of the world and stick to their posts till a new instruction is received. At that time the military can receive from all over the world clear image information within about 5 meters of the insects and that of a special target within 100 meters.
Years ago, Defense Advanced Research Projects Agency of US DOD(国防部) spent $3,000,000 carrying out a plan for training bees to detect landmines. But, no new progress has so far been made.
“According to the scientists, there is still enormous difficulty in technology in turning it into reality, such as the insects reproduction(繁殖), their adaptation to the surroundings and temperature and so on. However, this project is really challenging. If successful, it is equal to making countless small drone(无人机),”said the official of DOD.
小题1:According to the description of the passage, what is an insect robot like?
A.An insect made of a certain metal. |
B.A robot looking like an insect. |
C.An insect with a chip in its body. |
D.A tiny flying robot. |
A.There must be a controlling chip well connected with the insect’s brain. |
B.The insect’s eyes and other organs must be replaced by some special equipment. |
C.All the insect’s concerned organs must be controlled by a chip. |
D.The insect must be so well trained as to make full use of its organs. |
A.have a clear picture of almost every part of the world |
B.have insect robots from all over the world |
C.see clearly the things within 10 to 100 meters |
D.get many insects which obey their orders |
A.They can’t keep sound growth of the insects. |
B.They can’t ensure the insects to produce their young. |
C.They can’t fix a chip in an insect. |
D.They can’t make sure the internal organs function well. |
A.Leading. | B.Vital. | C.Moral. | D.Final. |
This view of bilingualism is different from the understanding of bilingualism through much of the 20th century.Researchers, educators and policy makers long considered a second language to be an interruption that prevented a child"s school work and ability to think and understand things.They were not wrong about the interruption: there is ample evidence that in a bilingual s brain both language systems are active even when he is using only one language, thus creating situations in which one system disturbs the other.But this interruption, researchers are finding out, isn"t so much a disturbance.It forces the brain to solve inside conflict, giving the mind a workout that strengthens its thinking muscles.
The key difference between bilinguals and monolinguals may be more basic: a heightened ability to monitor the environment."Bilinguals have to switch languages quite often—you may talk to your father in one language and to your mother in another language," says Albert Costa, a researcher at the University of Pompea Fabra in Spain.
"It requires keeping track of changes around you in the same way that we monitor our surroundings when driving." In a study comparing German-Italian bilinguals with Italian monolinguals on monitoring tasks, Mr.Costa and his colleagues found that the bilingual subjects not only performed better, but they also did so with less activity in parts of the brain involved in monitoring, showing that they did better in it.
小题1:From the passage we can learn that experts used to believe that ______.
A.interruption forced a bilingual"s brain to strengthen its thinking ability |
B.a second language stopped children"s studying as well as mental development |
C.using two languages annoyed the children who have trouble in learning skills |
D.language systems were busy in a bilingual"s brain when he was using languages |
A.change | B.use | C.speak | D.study |
A.Cautious. | B.Doubtful. | C.Concerned. | D.Favourable. |
A.How Bilinguals Use Languages |
B.What Bilingualism Is Really about |
C.Why Bilinguals Are More Intelligent |
D.When People Learn a Second Language |
A college dropout and self-taught engineer, Kamen already held over 100 patents for his inventions when he developed the one he hoped would revolutionize short-distance travel.While still in college, Kamen started developing the medical devices (设备) that made his name.Later, he changed focus to the challenges faced by wheelchair users.His robotic wheelchair known as IBOT could climb stairs.This robot ended up paving the way for the Segway.
Before showing his most recent invention, Kamen had kept it a top secret for months.When it turned out to be little more than a motor scooter, many publicly expressed their disappointment.On closer examination, however, even his critics(批评家) had to admit that the vehicle was an engineering achievement.It answered the prayers of anyone who is worn out when walking downtown.Not everyone welcomed the Segway"s arrival, though.Some complained it was too expensive, while others said it would further weaken the average American " s fitness.A Japanese inventor even accused Kamen of stealing the idea for the Segway from him.
Despite the controversy, the U.S.postal service began using Kamen"s invention a month after its appearance, and a factory was built with plans to produce about 40,000 Segways every month.The argument is still on whether the Segway will be remembered as the greatest invention since the light bulb, or just another forgettable electronic device.Anyway, trips to the local supermarket will never be the same again.
小题1:Which statement best describes the critics" reaction to the Segway?
A.Nothing but an electrical device. |
B.A disappointing engineering mistake. |
C.An expensive and disappointing invention. |
D.Disappointing, but still a successful device. |
A.One person at a time can ride on it. |
B.It has two wheels with a single axle. |
C.It is powered by electricity and can go up to 12mph. |
D.Riders increase the speed by moving the handlebars |
A.high cost | B.danger to traffic |
C.being difficult to use | D.contribution to laziness |
A.hopes for a larger model of it |
B.no plans to do anything more with it |
C.some discussions on the unforgettable device |
D.plans to make tens of thousands of them a month |
DISCOVER magazine once reported on a curious event in the woods : a group of monkeys applied mud (泥) to their faces in order to keep away insects , but when they were done they seemed to have lost their ability to recognize each other ---two monkeys that were supposed to be friends even started fighting.
“Faces are really important to how monkeys and apes (猿)can tell one another apart,” explained Michael Alfaro, a biologist at University of California, Los Angeles (UCLA), to the New York -based International Science Times . This is quite different from many other animals , which depend heavily on smells.
Since faces play such a crucial part in the social lives of monkeys , could this explain why certain monkey species have such colorful faces while others have simpler, plainer ones ?
To test this theory , a group of researchers from UCLA studied 139 monkey species , mainly from Asia and Africa, and analyzed hundreds of headshot (头像)photos of those monkeys from their databases.
It was found that species that live in larger groups have faces with more complex color patterns than those that live in smaller groups. According to Live Science, researchers believe that this is nature’s way of making it easier for monkeys to recognize each other since those living in larger groups have to distinguish between a greater number of faces.
This is actually not that hard to understand . Just imagine if there were 10 people standing in front of you, all wearing white clothes. It would be much more difficult to tell them apart than if they wore clothes with colorful patterns. However, if there were only two people that you had to identify, a lack of color wouldn’t be much of a problem.
Apart from the need to recognize group members , researchers found that geography and environment also affect monkeys’ facial colors. Species that live closer to the equator in thick, humid (潮湿的)forests were found to have darker faces than those who live in dry areas further away from the equator. This is because darker faces help camouflage (伪装)the monkeys in the woods so that they go unnoticed by predators (捕食者).
小题1:We can learn from the article that monkeys mainly recognize each other by their __.
A.Smells | B.Facial appearances | C.body shapes | D.Voices |
A.Larger monkeys have more complex face color patterns. |
B.Monkeys with colorful face patterns usually take higher social positions within groups. |
C.Monkeys living in smaller groups usually have simpler, plainer face patterns. |
D.Colorful face patterns keep monkeys safe from predators. |
A.The social lives of monkeys. |
B.How monkeys tell each other apart. |
C.A comparison between the face patterns of monkeys and those of human beings. |
D.The different factors that determine monkeys’ face patterns. |
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