A man once said how useless it was to put advertisements in the newspaper.
“Last week, ” he said, “my umbrella was stolen from a London church. As
it was a present, I spent twice its worth in advertising, but didn’t get it back. ”
“How did you write your advertisement? ” asked one of the listeners, a merchant.
“Here it is, ” said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read, “Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street. ”
“Now, ” said the merchant, “I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of extreme importance. Let us try for your umbrella again, and if it fails, I’ll buy you a new one. ”
The merchant then took a slip of paper out of his pocket and wrote: “If the man who was seen to take an umbrella from the City Church last Sunday evening doesn’t wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known. ”
This appeared in the newspaper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors, and his own was among them. Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.
小题1:The result of the first advertisement was that＿＿＿＿ . | A．the man got his umbrella back | | B．the man wasted some money advertising | | C．nobody found the missing umbrella | | D．the umbrella was found somewhere near the church |
小题2:The merchant suggested that the man should＿＿＿ . | A．buy a new umbrella | | B．go on looking for his umbrella | | C．write another and better advertisement | | D．report the police |
小题3:“. . . if it fails, I’ll buy you a new one” suggested that the merchant＿＿＿＿ . | A．was quite sure of success | | B．wanted to buy him a new umbrella | | C．didn’t know what to do | | D．was rich enough to buy one |
小题4:The story is mainly about ＿＿＿＿＿. | A．a useless advertisement | | B．how to make an effective advertisement | | C．how the man lost and found his umbrella | | D．what the merchant did for the umbrella owner |
|
小题1:B
小题2:C
小题3:A
小题4:B |
小题1:B 细节判断题。从第一段最后一句可知，做第一则广告的人白白浪费了广告费。
小题2:C 细节判断题。从第三段内容可知，商人建议雨伞的主人再做一个广告。
小题3:A 推理判断题。商人非常自信，认为他写的广告一定能成功，所以才说这样的话。
小题4:B主旨大意题.题干大意：这个故事是关于__________。文章通过两则广告所带来的不同效果这个故事来说明，不同的广告语言会产生截然不同的效果。意在告诉我们怎样才能写出更有影响力的广告。由此可知，B项符合文章大意。C、D两项只体现文中某一方面，不能概括全文，A项不正确。 |
核心考点
试题【A man once said how useless it was to put advertisements in the newspaper. “Last】；主要考察你对
题材分类等知识点的理解。
[详细]举一反三
My mother used to ask me what is the most important part of the body. Through the years I would__36__ the correct answer. When I was young，I thought__37__ was very important to us as humans，so I said，“My ears，Mummy.” She said，“No. Many people are __38__.But you keep thinking about it and I will ask you again soon.”
Several years passed before she asked me again. Since making my first __39__，I had often thought over the question. So this time I told her，“Mummy，it must be our eyes.” She looked at me and said，“You are __40__ fast，but the answer is not correct because there are many people who are blind.”
__41__ the years，Mother asked me a couple more __42__ and always her response to my answer was，“No，but you are getting __43__ every year，my child.” Then last year，my grandpa __44__.Everyone was heartbroken. Everybody was crying. My mum looked at me when it was our __45__ to say our final goodbye to Grandpa. She asked me，“Do you know the most important body part yet，my dear？”
I was__46__ when she was asking me this now. I always thought this was a __47__ between her and me. She saw the __48__ on my face and told me，“This question is very important. It shows that you have really__49__ your life.” I saw her eyes well up with tears. She said，“My dear，the most important body part is your __50__.”I asked，“Is it because they hold up your head？” She replied，“No，it is __51__ on them a crying friend or a loved one can rest his or her head. I only hope that you have enough __52__ and friends and that you will have a shoulder to cry __53__ when you need it.” Then and there I understood the most important body part is not a __54__ one. It is sympathetic to the pain of __55__.
| 小题1: | | A．notice | B．believe in | C．doubt | D．guess at |
|
| 小题2: | | A．love | B．health | C．sound | D．sight |
|
| 小题3: | | A．blind | B．deaf | C．invisible | D．thoughtful |
|
| 小题4: | | A．discovery | B．decision | C．attempt | D．suggestion |
|
| 小题5: | | A．learning | B．thinking | C．growing | D．changing |
|
| 小题6: | | A．Before | B．Till | C．Beyond | D．Over |
|
| 小题7: | | A．ways | B．things | C．questions | D．times |
|
| 小题8: | | A．stronger | B．taller | C．smarter | D．nicer |
|
| 小题9: | | A．left | B．got ill | C．died | D．got wounded |
|
| 小题10: | | A．duty | B．turn | C．pity | D．chance |
|
| 小题11: | | A．shocked | B．satisfied | C．interested | D．excited |
|
| 小题12: | | A．game | B．test | C．match | D．secret |
|
| 小题13: | | A．worry | B．puzzlement | C．regret | D．pain |
|
| 小题14: | | A．enjoyed | B．found | C．disliked | D．lived |
|
| 小题15: | | A．shoulders | B．feet | C．hands | D．hair |
|
| 小题16: | | A．how | B．because | C．why | D．whether |
|
| 小题17: | | A．respect | B．favor | C．love | D．fun |
|
| 小题19: | | A．valuable | B．useful | C．selfish | D．precious |
|
| 小题20: | | A．others | B．the deaf | C．Grandpa | D．the blind |
|
|
My husband can plan wonderful surprise celebrations for me.Recently，however，I told him I didn’t want him to plan one for my upcoming birthday.
“Why？” he asked.
“I am embarrassed being the center of attention，” I quickly explained.
Later，I began to think more deeply about this reason. Then I remembered the surprise celebration I had planned for my friend Nancy on her 60th birthday. We were roommates on a threeweek tour following the Silk Road on those famous steppes (大草原)—and through the mountains—of central Asia.
That afternoon we had arrived at our hotel in Samarkand，Uzbekistan. The young man at the hotel desk told me about a bakery about 10 minutes away. After giving me detailed directions，he added，“Your nose will let you know when you arrive there.”
The temperature was 40 ℃.Soon，my_olfaction proved to be an unfailing guide. Outside the bakery，a delicious smell greeted me.
There were several kinds of breads，cookies，and cakes on display. There were also beautiful iced cakes. I chose a cake topped with powdered sugar.
Later at the Karim Bek Restaurant，Nancy didn’t see the young waiter walk up the steps with the cake.When I began singing“Happy Birthday，”everyone at our table—except Nancy—joined in.
It took her a moment to realize what was happening. Then the grinning (咧嘴笑的) guest of honor thanked me，blew out the candles on the cake，and ate three pieces of it.
Today，after reliving this experience in my mind，I told my husband to ignore my request.I now understand what a surprise party is about：It is not about having a surprise party but rather the delight in giving it. That is what brings the satisfying joy.
小题1:Why did the author go to the bakery?| A．To get some bread for her journey. | | B．To experience the local taste in Samarkand. | | C．To buy a birthday cake for her friend. | | D．To eat some iced cakes to cool herself down. |
小题2:The underlined words “my olfaction” in Paragraph 7 most probably refer to________.| A．the waiter at the hotel | | B．the author’s sense of smell | | C．the author’s friend | | D．the author’s map |
小题3:The party held at the Karim Bek Restaurant was________.| A．very successful | B．a little simple | | C．quite boring | D．too noisy |
小题4:From the last paragraph we learn that now the author________.| A．becomes less interested in surprise parties | | B．thinks surprise parties are embarrassing | | C．enjoys giving others surprises | | D．realizes the true meaning of surprise parties |
小题5:From the passage，we can NOT infer that________.| A．the author’s birthday is coming | | B．the author’s husband loves her very much | | C．the author and Nancy have been roommates for three weeks | | D．the author has already spent her 60th birthday |
|
After a very busy afternoon，as I walked into my house，I heard the phone ringing. It was my friend Lydia，upset over an argument with her husband. My usual approach is to offer advice，but this time，exhausted from chores，I simply sat down in a chair and listened to my friend’s frustration and sadness. Without the disturbance of judgment or the desire to comfort her，I stayed totally quiet while she talked. Eventually Lydia’s depression eased and we said our goodbyes. The next day she phoned to thank me. “I’m so grateful for the way you helped me through this，”she said.
At first I was surprised. After all，I had done nothing except be there for her. But after I had my own venting (发泄的) experience with another friend later that evening，I realized that my focused silence had some value. In fact，most relationship experts agree that talk is cheap；it’s listening that’s rare and valuable It allows you not only to hear what the other person is saying，but also to have a clear understanding of her thoughts and feelings. And for the speaker，that level of understanding translates into concern and respect.
Unfortunately，listening isn’t as easy as it sounds. Thanks to schedules filled with family and work，multitasking has become a barrier (障碍) to listening. My tiredness may have been the only thing stopping me from folding laundry or checking my email while Lydia talked that afternoon.
Another barrier to listening is our listening system：Most of us take in only about half of what’s being said during a conversation，according to the International Listening Association. Research shows that we speak at 125 to 150 words per minute，yet think at 500 words a minute. Therefore，because we think much more quickly than we speak，it is easy for us to lose our concentration when listening to speakers.
While it can be hard to focus at times，it’s a skill worth developing. With a little practice (employing some techniques)，you can become a better listener.
小题1:Why didn’t the author give any advice to Lydia that afternoon?| A．Because she thought her keeping silence was better for Lydia. | | B．Because she didn’t know how to comfort Lydia. | | C．Because she was too tired to talk to Lydia. | | D．Because she couldn’t cut in while Lydia was talking. |
小题2:In Paragraph 2，the author mainly talks about________.| A．the importance of listening | | B．the importance of venting anger | | C．her own listening experience | | D．her own venting experience |
小题3:The author uses the result of the research in Paragraph 4 to mainly show that________.| A．we think much more quickly than we speak | | B．we can only understand about half of what we hear | | C．there is not much thinking time available while we are listening | | D．we lose our concentration easily while we are listening |
小题4:What will be discussed following the passage?| A．Why listening is valuable. | | B．What we should do while listening. | | C．How to become a good listener. | | D．How to stop drifting off while listening. |
小题5:The first paragraph serves as a(n)________．| A．explanation | B．introduction | | C．comment | D．background |
|
Teens are more likely to behave badly if their parents expect them to，a new US study has found.
“Parents who believe they are simply being realistic might actually be having a bad effect on their children，” Christy Buchanan，a teacher at Wake Forest University and one of the authors of the study，said. “Bad expectations on the part of both parents and children predict more rebellious (叛逆的) behaviors later on.”
The finding came from a study of more than 250 sixth and seventhgraders and their mothers. They were examined at the start of the study and again one year later. If kids’ mothers expected them to take more risks and be more rebellious，higher chances of risky behavior were seen.This_was_also_true when kids had bad expectations of themselves.
“Sometimes parents expect more negative behavior from their children than they should based on the children’s history of behavior，” Buchanan said.Parents shouldn’t be naive (无知的) about the possibility of bad behavior，she said，but it’s also a mistake to think that children who are wellbehaved will naturally become rebellious at the age of 13.
“By thinking risktaking or rebelliousness is normal for teenagers and showing that to their children，parents might add to other messages from society that make teenagers feel that they are strange if they are not willing to take risks or break laws，” she said.“This can mean，for example，that when parents expect teens to drink before they turn 21 or to do other risky behaviors，kids are less likely to refuse to do so later in their lives.”
On the other hand，parents’ expectations that teens can exhibit good behaviors and refuse to behave badly or to take risks could help reduce the possibility of bad behavior，Buchanan said.“As a parent，you should put expectations on your children carefully.”
小题1:The passage is centered around the topic of________.| A．parental rights | | B．children’s habits | | C．parental education | | D．parentchildren relationship |
小题2:What do we know about the study?| A．Only mothers were examined. | | B．Participants were examined twice. | | C．250 people were examined in the study. | | D．Christy Buchanan was the only author of the study. |
小题3:What does the underlined part “This was also true” in Paragraph 3 refer to?| A．The kids were more likely to take dangerous behavior. | | B．The kids would have bad expectations of their parents. | | C．The kids were likely to go against their mothers. | | D．Mothers expected their kids to behave badly. |
小题4:Children may be more rebellious if________.| A．they know parents think risktaking is normal | | B．parents put little expectation on them | | C．they behave well before they turn 13 | | D．they are asked not to take risks |
小题5:What might be the most suitable title for the passage?| A．Risktaking is normal for teens. | | B．Why are my teens behaving badly? | | C．Don’t expect too much from your teens. | | D．Bad expectations lead to badbehaving teens. |
|
Michel is a young girl who works for the police as a handwriting expert. She has helped 26 many criminals 27 using her special talents.
When she was fourteen, Michel was already so interested in the 28 in her friends’ handwriting 29 she would spend hours 30 them.. after 31 college she went to France for a special two-year class in 32 at the School of Police Science.
Michel says that it is 33 for people to hide their handwriting. She can discover 34 of what she needs to know simply by looking at the writing with her own 35 , but she also has machines 36 help her 37 different kinds of paper and ink. This knowledge is often 38 great help to the 39 .
Michel believes that handwriting is a good sign of 40 kind of person the writer 41 .”I wouldn’t go out with a fellow 42 I didn’t like his handwriting,” she says. But she adds she 43 in love with her future husband, a young policeman 44 she studied his handwriting. It is later proved to be all right, 45 .
| 小题1: | | A．search | B．follow | C．catch | D．judge |
|
| 小题3: | | A．differences | B．same | C．way | D．method |
|
| 小题4: | | A．that | B．as | C．as to | D．so that |
|
| 小题5: | | A．writing | B．setting | C．uncovering | D．studying |
|
| 小题6: | | A．finishing | B．attending | C．starting | D．finished |
|
| 小题7: | | A．books | B．handwriting | C．tongues | D．letter |
|
| 小题8: | | A．possible | B．safe | C．easy | D．impossible |
|
| 小题9: | | A．most | B．all | C．nothing | D．little |
|
| 小题10: | | A．hands | B．mind | C．head | D．eyes |
|
| 小题11: | | A．they | B．those | C．that | D．with which |
|
| 小题12: | | A．carry out | B．give out | C．look out | D．make out |
|
| 小题14: | | A．teachers | B．people | C．police | D．students |
|
| 小题15: | | A．what | B．all | C．which | D．to which |
|
| 小题16: | | A．is | B．becomes | C．belongs | D．changes |
|
| 小题17: | | A．whether | B．if | C．after | D．unless |
|
| 小题18: | | A．felt | B．dropped | C．caught | D．fell |
|
| 小题19: | | A．after | B．when | C．because | D．before |
|
| 小题20: | | A．however | B．but | C．too | D．either |
|
|
